Entries from May 2009

I wrote this a few weeks ago, and then Jeff stole my thunder by posting his SEO for Navigation Q&A column last week. The good news is that now we’re addressing our Flash issues problem from both an SEO and a Web Analytics hat.

To Flash or Not to Flash, that’s not the question

Let me tell you the bane of this analyst’s job when it comes to websites: Flash.

Continue Reading The Mad Analyst: To Flash or Not to Flash →

I’m going to make an attempt at a series of posts around SEO questions/issues that often come up in my day to day workings and the techniques that help us in that work.  If you have specific questions that you would like to have answered, please feel free to leave a comment on any SEO Q&A post, tweet @ThreeDeep or by filling out the contact form.

Q: Why do you recommend creating unique files and/or file names for each page on a site when you can just use AJAX, Flash, Lightbox or Div tags to show/hide content without refreshing the page for a better user experience?

A:  There are several reasons why you would want to paginate your content.  Here are 4 prime examples:

1. SEO is important!  You took the time to invest in an SEO consultant, now listen to their advice and their techniques so that your site can be properly optimized for search.  If you don’t have pages dedicated to your keywords, how do you rank?

   Continue Reading SEO Q&A: Navigation Elements →

I love Google Analytics.  Probably as much or more than the next analyst (and an upcoming post will tell you why). But nobody’s perfect so here’s 3 things I’d like to see change.

1. Advanced Segments tied to My Email Address

I log in to a minimum of 10 Google Analytics accounts each day.  This is why it bothers me that if I create an advanced segment in one account/profile I want it to only be applied to that account/profile OR I want the option to choose what profiles it applies to.

Continue Reading The Mad Analyst: What I would change about Google Analytics →