Video: New Pivot and Secondary Dimensions in Google Analytics

June 1st, 2009 | Posted by Jeff Sauer

I have been meaning to post this for a while, but I’m just getting it now. In a previous post from Darren, we mentioned that Google Analytics announced some new features that included pivoting and enhancements to advanced segments. Now we get to see them in action with a simple 90 second video that Google Analytics released in May.

I really like how Google teaches users how to use the new features through a simple video with narration; it’s so much easier than reading a manual, and takes far less time to view. In the span of 90 seconds, I am already an expert on the new tool, know where to look to find it, and know what’s capable. That would have taken 15-30 minutes without the video, and I probably wouldn’t understand the features nearly as well.

As the Google Analytics product continues to be upgraded, and as long as they keep on producing these videos, we will do our best to keep you informed with these updates!