Another question we answered during the RFP process for a potential client. As you can see, they did their homework. Fortunately, our answers to the question below, as well as our questions about performance based SEO and others helped us get the gig!
1) Personalization of search rankings is increasing every day with new techniques.
Continue Reading SEO Q&A – Search Engine Changes in 2009? →
Recently, our National Sales Director for Home Improvement Contractors, Tom Audette was interviewed by the folks at Remodeling Magazine for their article, Web Marketing Makeover. You can view the article here.
For the most part, the article provides a high level overview of what you can expect from your website, how you can refresh your website to receive more leads, and how many companies are relying on the web as their primary lead source.
While I agree with the general tone of the article (contractors need to have a web presence, NOW), I can’t help but feel as if they may have overstated a few points and left out some vital pieces of information.
Particularly, there are several points made in the article that I would like to refute (as well as several true statements):
Continue Reading Home Improvement SEO: Three Deep in Remodeling Magazine →
Several of the SEO Q&A questions coming up in future weeks come from various RFP’s that we have been asked to answer. Now that this process is over, we are displaying some of our highest quality answers on the blog.
The worst SEO project Three Deep worked on last year (2008) was for <redacted>,
Continue Reading SEO Q&A – What Was Your Worst SEO project? →
This SEO question came to me indirectly through Twitter. Three Deep is developing a good relationship with the excellent ladies at the Savvy B2B marketing blog, and in order to keep up with one another, we follow our mutual Twitter updates. When @michellelinn had a question about WordPress techniques (which is my favorite thing in the entire world), I knew I could help. Here’s how it all went down (in true multi-channel fashion):
2:18 PM Jul 1st from TweetDeck
Continue Reading SEO Q&A – Search Engines Can’t Find My WordPress Site →
If you were a business owner, would you rather have your sales department closing on average 50% of the leads they run or 35%? At first glance this seems like a stupid question, obviously the higher the close rate translates into more sales, right?
We recently had this discussion with one of our home improvement clients. Last year his company ran 2500 appointments and installed about 1200 jobs — 48% close rate. The sales manager was very proud of the fact that his team’s close rate was as high as it was. This is a home improvement company that does a lot of advertising on radio and outdoor billboards, so the phone is ringing constantly with people looking to set an appointment.
What we realized very quickly was that the company spent a lot of time on the phone with each caller. They were extremely selective about which appointments they set and ran. As a result a lot of potential appointments were never set, because the company determined — over the phone, that the home improvement prospect either “wasn’t ready” or “wasn’t worth running.” We find this over qualification of sales inquiries to be a common practice among too many home improvement companies today.
Continue Reading Home Improvement Close Rates →
Got this question from a potential client earlier this year during the RFP process, and thought it would be worthwhile to share with our readers.
There are several factors that need to be taken into account when discussing performance based SEO in order to ensure that the project is successful and cost effective for both parties.
Continue Reading SEO Q&A – Performance Based SEO →
Google Analytics vs. the world (the world of other Web Analytics packages that is).
From my previous two posts on what’s wrong with Google Analytics and Flash web sites, you may have become accustomed to seeing the Mad Analyst as a truly Mad Man.
That won’t be the case in this post, because I am madly in love, and want to let the world know about it!
I want to declare my allegiance to the future king of Web Analytics applications, Google Analytics. OK, that may be overdoing it a bit. Google Analytics isn’t the end all be all (there are still several places where it can improve) but it’s damn close and they never stop trying. And best of all? It’s free. Yes, FREE.
Continue Reading The Mad Analyst: Google Analytics vs. the World →
