Great video posted on the Official Google Analytics blog in early September that has some excellent insight that I feel is worth repeating on this blog. The video poses a question that may be on the top of the mind of most companies as they analyze how they should best handle web analytics for their company; should they hire a consultant/agency, or should they bring things in house?
Since Three Deep is an agency, I am sure you can understand how we feel about this topic; we think that there is a lot of value that agencies can bring to organizations that they may not be able to realize with in-house resources. This is because agencies are highly specialized and efficient in the work they provide, are often less expensive than hiring a full time resource or team of resources in house, and since agencies work across several clients, they are able to apply best practices, new techniques and spot trends across their entire portfolio of clients. Working with agencies provides a large amount of value and can often come at a reasonable price.
Continue Reading Do You Need an Agency For Web Analytics? →
We have alluded several times on this blog as to our company’s continued interest in Twitter as a listening channel. While a lot more informal and lightweight than blogs, the channel is a great way to listen to what’s going on over the web. As part of my continued Autodidacticism (I know it sounds dirty, but look it up… it means self educating), I am constantly perusing the Twitterverse to see if I can learn any interesting tidbit, technique or insights into how I can improve my skillset.
As part of my daily monitoring, I subscribe to searches for Twitter hash tags (basically words with a # before them) for several people, industries, events, etc. One of my favorite hash tags is the Web Analytics channel #measure. In addition, I love the stream provided by the newly minted #ganalytics hash tag (those of you who have been on Twitter for a while know that these are much better than the deprecated #wa and #ga tags, which were polluted by SPAM for Washington and Georgia state related tweets). These two streams keep me up to date with any new developments in these areas, and also allow for some new techniques.
Continue Reading Web Analytics Insights Found Through Twitter →
We are proud to announce that after much effort and continued success with our client engagements, the Three Deep Marketing team has been accepted into the Google Analytics Authorized Consultants (GAAC) program.
For those of you who don’t know, the GAAC program is a distinction highly coveted in the Web Analytics industry, and Three Deep is the first Twin Cities/Minnesota based company to achieve this honor, as well as the second in the Midwestern area of the United States.
We are excited to be involved in this program, as it presents our team with the opportunity to become even more engaged in the Google Analytics community. There are some true geniuses – both at Google and consultants in the GAAC program – who have worked to make Google Analytics the most widely accepted web analytics tool in the marketplace. We look forward to learning from their knowledge and expertise, and share our own experiences as well.
Our team has much to contribute and collaborate with these great innovators, and our GAAC certification will help us evangelize web analytics to the greater marketing community (both online and offline marketers can get a lot out of Google Analytics), as well as provide valuable and actionable consulting advice to our clients.
At the time of this writing, Three Deep maintains and reports on profiles on hundreds of website domains. To learn more about our web analytics services, please visit our Google Analytics Services page, or contact our team for a free consultation. We are excited to use our knowledge to design solutions for your business.
Our company President, Dave Woodbeck, sent the above slide deck to several members of our team this weekend, and I found it worthy of sharing on our blog. I made the executive decision to tone down the actual title of the slide show (what the f**k is social media?) to prevent any misunderstandings from those who read the title and get scared away.
The actual content of the presentation is much less harsh than the title would imply. The underlying theme throughout: you need to join the conversation! You can’t simply ignore the social interactions that are happening around your company, brand, clients, friends, family, etc. While the tactics used to deliver messages may change, social interaction will only become more open and candid. Like-minded individuals will be forming groups, talking, interacting, etc… and those that listen will be the ultimate winners in the social media landscape.
Continue Reading What is Social Media? – Excellent Presentation Social Media →
We are proud to announce that after much effort and continued success with our client engagements, the Three Deep Marketing team has been accepted into the 
