Entries from 2010

As we close out the holiday season and move into a fast-paced New Year, the local online marketing groups have set up plenty of opportunities to further your marketing skills, and interact with other members of this great Minneapolis and St. Paul community. Whether you’re seeking more focus on users, publishing with social media, or just another happy hour to mingle with friends and new faces, there is an event that is perfect for your needs.

January 6th
SMBMSP Webcast
12:00 – 1:00 pm
Online

Join Rick Mahn & Mykl Roventine for a roundtable webcast on the December Social Media Breakfast, Minneapolis St. Paul (SMBMSP) topic of Events.

January 11th
MNAMA Know More! Marketing Event
7:30 – 9:15 am
University of St. Thomas Minneapolis Campus

Know more than you ever thought you could (or should) about your prospects and clients.This interactive presentation has a huge “WOW” factor—you will be shocked at what you don’t know (but soon will). All attendees also receive complimentary access to the Know More! Center and downloadable toolbar, making it easy and fun to practice what you will learn.

January 12th
SMBMSP Community Call II
12:00 – 1:00 pm
Via Phone

Join Rick and Mykl and some of the SMBMSP members on a community call addressing the future of SMBMSP as well as your questions and concerns regarding  the community.

January 13th
Evolvedesign: Roundtable Discussion
5:00 – 9:00 pm
Willey Hall, University of Minnesota West Bank

In the 60s, graphic design changed the visual landscape. 50 years later, the ground continues to shift. Will Minnesota remain a design center? Come spend an evening with 13 leaders as they look at where design was, is, and needs to go. Communication Arts editor, Patrick Coyne moderates.

AdFed Happy Hour at FAME
5:30 – 8:30 pm
FAME Restaurant

Decent cocktails. Moderately tasty apps. And deep, soul-searching conversations about the nuances of [ridiculously fascinating subject here] and the rampant misuse of [other, maybe more controversial subject here].So plan on DVRing Real Housewives (c’mon, we know you watch it), and join us as we blow your mind with a somewhat industry-relevant presentation, topic yet TBD. After all, we have the whole night before the event to come up with something riveting. Bring a pen and plenty of empty palm space. You’re definitely going to want to take notes.

January 19th
MIMA Cultivating a User – Centered Culture
5:15 – 8:00 pm
International Market Square

Please join us as Nancy Lyons and Meghan Wilkers of Clockwork Active Media Systems and Geek Girls Guide fame share their insights on creating a user-centered culture. Starting with the big things (what management can do) to the tactical things (what individual team members can do), they’ll also answer questions like “How does work culture impact the success of a project?” and “What can you do to create a support system that empowers people to influence change within an organization?” They’ll also share stories from their years of exploring and creating user-centered cultures in the workplace.

January 20th
SMBMSP After Hours
6:00 – 8:30 pm
Location TBD

Join the SMBMSP Crew for an intimate, evening discussion of business, startups, entreprenuership, retail, and of course, social media.

January 25th
MNAMA Building Mobile into your Strategy
5:30 – 8:30 pm
Location Vic’s on the Minneapolis Waterfront

Mobile doesn’t have to be an elusive media. How can you use mobile in your own company, whether you are B2B or B2C? What else are people using other than apps? This innovative panel will help demystify the mobile world and give you ideas on how to incorporate mobile strategies and technologies into your marketing mix.

January 28th
SMBMSP #33: Publishing
8:00 – 10:00 am
Bloomington Sheraton

SMBMSP takes on Publishing in Social Media for their 33rd breakfast and bacon series. Stay tuned for more information on speakers and topics.

As always, if there is an event we missed, feel free to tweet us @threedeep on Twitter, or fill out a Contact Us form to make sure we put it on the list.

As the snow falls, it’s time to think about social media engagement, empowering others, and energizing brands. It’s also time to look toward the most wonderful time of the year. These great Minneapolis / St. Paul organizations have a great selection of events to not only celebrate the holidays, but learn something new!

December 2nd
Engagement: There’s a Map for That!
7:30 am – 2:30 pm
Metropolitan Ballroom

To truly engage an audience in a brand, product, worthy cause or event now requires more than just a news release and talking head. The rules of PR have changed. The lines are blurred, and few can successfully navigate without integrating PR with other avenues of online marketing. If you are seeking guidance on when and how to integrate marketing efforts for bigger, better results, then join us for the 2010 Minnesota PRSA Professional Practices Conference.

SMBMSP Webcast
12:00 – 1:00 pm
Online

The folks of Social Media Breakfast – Minneapolis/St. Paul cover mobile technology and social connectivity with a panel of experts.

December 7th
Holiday Meet and Mingle at OLSON
5:30 – 7:00 pm
OLSON

Celebrate the holiday season with a Meet & Mingle hosted by OLSON, a fast-growing agency recently named to the Metro 100 and Inc. 5000 lists. Located at OLSON’s headquarters in downtown Minneapolis, this event will allow you to network with other public relations and advertising professionals while experiencing the fun environment this agency is known for.

MDMA Holiday Party
5:30 – 8:00 pm
Target Field

Come celebrate with the folks of the Midwest Direct Marketing Association and tour Target Field. A silent auction will also be included.

December 8th
3M Health Care – Energizing a Brand to Drive Business Growth
4:00 – 6:30 pm
3M Innovation Center Executive Forum

After celebrating 50 years of innovation and solutions for healthcare providers this year, 3M Health Care took a closer look at the value of its 3M Medical Tapes and Bandaging brand, its relationship with customers, and the change needed to energize the image of this long established product line. In this presentation, 3M Medical Tapes Global Marketing Manager, Mary Glennon, will walk through the process that 3M and One–Up Marketing used to create a new brand strategy for the 3M Medical Tapes business and revitalize a mature product category. Mary will share key insights and surprising findings from this brand journey.

December 9th
MWMC’s Women Launching Women: Angela Chambliss
6:00 – 8:00 pm
Tryg’s

Join MWMC and Angela Chambliss, senior manager for Best Buy’s Women Leadership Forum (WOLF), to learn how Best Buy is driving innovation while promoting women leadership through its Women Leadership Forum (WOLF). WOLF is made up of Best Buy hourly employees, corporate and executive employees and even Best Buy customers. Internally it promotes women leadership and professional growth through WOLF packs and events, and allows Best Buy to learn more about their female customers by connecting WOLF packs with the community. Bring your business cards and network with other current and future female leaders.

December 14th
Grown-up Leadership
7:30 – 9:30 am
University of St. Thomas, Opus Hall, Minneapolis Campus

If you are responsible for getting work done with and through others—whether they are co-workers, clients or other teams at work—you are a leader.  Ever wonder why some leaders achieve results through others so effortlessly?  Come and find out how.  This is a golden opportunity to grow and learn from a skilled and experienced executive coach. Martha Carlson, an experienced leader and executive coach, will help you improve your leadership effectiveness, help you understand more about your personal leadership style and how to be a more mature leader.

December 15th
MIMA Holiday Party
6:00 pm
Five Event Center

The holidays will be here faster than you can say “Chrismahanukwanzakah.” Come celebrate with MIMA friends old and new at the Annual Holiday Party. Have a drink on us! It’s free to pre-registered members, as always. This year we got you something a little extra: FREE VALET PARKING. You’re welcome.  Come and make sure it fits!

December 17th
SMBMSP #34: Holiday Edition
8:00 – 10:00 am
TBD

Our Holiday Edition of SMBMSP will feature a discussion on physical communities using online community tools.

Over the years I have attended many conferences spanning a variety marketing of topics, including the MIMA Summit.  At each of these events, my role was quite simple: attend the most relevant presentations to my area of interest, take copious notes, and apply the learned tactics and techniques in my day to day work.  If our team feels ambitious enough, we will even post the notes on our blog and share reactions for the world to see (like our Google Analytics Summit and Online Marketing Summit notes from 2009).

This year’s MIMA Summit was different, because this would be my first time presenting at the conference.  While I had blogged earlier this year about my goal to be a presenter at a marketing conference, I never imagined that it would actually happen.  That is, until I met Betsey from Sugarbeet Creative and she gave me the opportunity to have my voice heard!

Continue Reading My MIMA Summit Experience: From Audience Member to Presenter →

I had the great opportunity of attending this year’s MIMA Summit as both a student and a volunteer. While this was my second year attending, it was certainly a very different experience than last year, namely because I was also representing Three Deep.

I think all interns and student employees of an interactive agency should have a chance to attend events such as the MIMA Summit. While I have numerous reasons for why your intern should attend, I’ve gathered my Top 8 reasons.

1. Expect Notes

I’m not referring to the notes that are passed in middle school that are similar to the “Do you like Jimmy? Circle: Yes, No, Maybe”. If you tell your intern that you’d like them to share what they learned at the conference, chances are you’ll get more than you bargained for. Students are meticulous at taking notes, and will try to report as much information as their brains are able to handle.

Continue Reading Top 8 Reasons Why Your Intern Should Attend the MIMA Summit →

As we greet the colder October weather and the wonder of fall colors, your favorite groups and associations bring you a great assortment of events to meet all of your needs. Want to learn more about SEO, new media, digital, social change? Or are you seeking a happy hour or meetup to catch up with old connections? The October calendar has all of the above! As usual, if you’d like to see an event on here, please contact us!

Continue Reading Minneapolis Interactive Marketing Events – October, 2010 →

On September 10, 2010, I gave a speech to an organization called MENG.  For those of you who are not familiar, MENG is a national organization of marketing executives.  There are some pretty heavy hitters in the organization, so I was honored to be invited by the New Jersey chapter to speak to members.  I was also a little nervous, because I would be talking about social media for the first time!

While I use social media every day in both my work and personal life, rarely does the opportunity arise for me to position myself as an expert on the subject.  In fact, I wouldn’t call myself an expert at all.  Knowledgeable is probably more accurate.

Continue Reading Do’s and Don’ts of Social Media Integration →

I write this while traveling to the east coast to meet with some great clients. During my travels and on-site meetings, the news of Google Instant flooded my Inbox, twitter stream, Google Reader and just about every medium in between.

In between meetings, I was asked to weigh in on the topic by co-workers, peers and clients.  Since my response has been the same throughout, I thought it might be worthwhile to share my thoughts (and the general sentiments of Three Deep as well) in this space.

Continue Reading Google Instant Search – My Instant Reaction →

Are you ready for fall? This September brings many entertaining and invigorating interactive marketing events to the Minneapolis/St. Paul interactive scene. With events from the following organizations, there is sure to be an event that’s perfect for your needs. We look forward to your suggestions. Contact us to add an event or tweet us at @threedeep.

Continue Reading Minneapolis Interactive Marketing Events – September, 2010 →

The case of the National Federation of the Blind v. Target should send a bone-chilling shiver down the back of an e-commerce website owner. Jeffery Bashaw’s (University of Washington School of Law, Class of 2008) legal abstract makes the message clear:

Get your website in line with the American Disabilities Act or get a lawyer…. A good one.

The case ended with Target Corporation paying out over $3 million with an additional 6 million dollars in a settlement fund to further compensate because their Target.com site was not easy to use by the blind. Not being accessible to the blind is a clear violation of the Americans with Disabilities Act. And yes, websites are governed by this law.

Continue Reading Disability Compliance: Target Got Sued for over $3 Million, Don’t be Next →