Entries from April 2010

If you’re looking for interactive and online marketing events in the Minneapolis / Saint Paul area for the month of May, then look no further. We have your May events calendar ready and waiting!

If you want to subscribe to these events, please check out the Google Calendar!

May 6
Java Meetup Minneapolis
8:00 am – 10:00 am
Urban Bean Coffee

This event covers overcoming marketing challenges for managing your personal and professional identities through technologies.

Continue Reading Minneapolis Interactive/Online Marketing Events – May, 2010 →

Last week I had the honor of speaking at the University of Minnesota’s Carlson School of Management for a class entitled BA 1905 — “Internet Search Economics, Google, and New Business Opportunities” - a great name for a course covering this relatively new industry, with some truly engaging curriculum around my favorite topic of conversation: Search Engines, Marketing, and creating a business model around increasing visibility on the web.

With a blank canvas to work with and many possibilities for conversation, the professor and I decided that it would be best to do an hour long presentation on Google.  The presentation pretty much wrote itself from that point on.  Here is the full slide deck:

Here at Three Deep, we are constantly thriving to provide actionable insights for our clients. For those who are unfamiliar with our company, we are a very data-centric organization. The name Three Deep actually refers to our discipline of looking past surface-level data, and digging three levels deep into the data at hand to provide the highest quality feedback possible.

We have recently developed a way to tightly integrate phone conversions with web analytics data to paint a more accurate picture of our clients’ marketing efforts, right down to the ROI.

The idea was sparked when we identified a disconnect between the online and offline conversion data of lead generation clients in our home improvement vertical. Nearly every lead generation website (regardless of industry) includes a phone number as a point of conversion, but we never really had a concrete way to tie this to online metrics.

Continue Reading Integrating Phone Calls with Google Analytics Data →

It seems like there is an online marketing event nearly every day (and at least several times a week) in the Minneapolis and St. Paul area.  At times, it’s difficult to keep track of everything!

If you are tired of searching around for all of the Twin Cities events for people in Interactive Marketing / Online Marketing, have no fear! Three Deep has compiled this list of various events that are occurring this month in the Twin Cities metro area. Want a calendar of the events? Find the events on our dedicated Google Calendar.

Continue Reading Minneapolis Interactive/Online Marketing Events – April, 2010 →