Entries from May 2010

No matter if you’re interested in analytics, social media, or app development: If you’re looking for interactive or online marketing events in the Minneapolis area for the month of June, we have exactly what you need.

We present to you the June calendar of Minneapolis Interactive and Online Marketing Events. If you want to subscribe to these events, please check out the Google Calendar!

June 2
Qittle presents: Social/Mobile Media at its Best “Live the Dream”
3:30 pm – 7:00 pm
Minneapolis

Come to this interactive and engaging event to learn tools and tactics to help launch a business into the online marketing age. Topics will include social media, PR/marketing,  and mobile marketing campaign development.

Continue Reading Minneapolis Interactive / Online Marketing Events – June, 2010 →

So you know how weekdays can seem routine? You get up, shower, get dressed, drive to work, do your thing, go to lunch, do more of that thing, go home, watch TV, go to bed  x 5  (intersperse exercise, personal development and significant others as needed).  You know what I mean; even the best offices can become monotonous after a while. Until a challenge comes along; the ultimate test of man versus man.  I’m sure you can imagine where I’m going with this…. That’s right, the cook off.

Continue Reading Three Deep Meals.com Cook Off! →

Except for Microsoft trying it hardest to take us back to the dark ages of email with Outlook rendering, I believe email IS slowly creeping forward in technology advancement. Maybe even at the perfect pace.

The fact is that email marketing is still ranking second behind SEO in ROI (Return on Investment) for digital marketing tactics… NOT Social Media.  NOT Direct Mail.

This strong ROI can be attributed to the sustainability of the medium because it allows for all generations to participate and not feel “awkward.”  This can be contrasted by the awkwardness is shown by those people new to Twitter and Facebook (for reference, just pay attention to posts from new users of these services).  Since email is used by all generations of people and is the predominant form of electronic written communication, it doesn’t appear to be going away any time soon.

Perhaps it’s difficult to remember how much email has evolved over the years.  Back in 1993, we had UNIX based email systems, and very simple POP clients that made for fairly basic email layouts of mostly text.  As time went on, we incorporated graphics to the point of emails becoming 100% images. Then came the day of image blocking and email marketers everywhere were forced to look for other methods to maintain or improve open and click rates while images were hidden. For the past few years, most marketers have settled into their own mixture of text and images within their emails.

But change is once again imminent and we are on the cusp of moving forward into the future with the following innovations in email.

Continue Reading Email Marketing is Antiquated? Think Again! →