Are you ready for fall? This September brings many entertaining and invigorating interactive marketing events to the Minneapolis/St. Paul interactive scene. With events from the following organizations, there is sure to be an event that’s perfect for your needs. We look forward to your suggestions. Contact us to add an event or tweet us at @threedeep.
Continue Reading Minneapolis Interactive Marketing Events – September, 2010 →
The case of the National Federation of the Blind v. Target should send a bone-chilling shiver down the back of an e-commerce website owner. Jeffery Bashaw’s (University of Washington School of Law, Class of 2008) legal abstract makes the message clear:
Get your website in line with the American Disabilities Act or get a lawyer…. A good one.
The case ended with Target Corporation paying out over $3 million with an additional 6 million dollars in a settlement fund to further compensate because their Target.com site was not easy to use by the blind. Not being accessible to the blind is a clear violation of the Americans with Disabilities Act. And yes, websites are governed by this law.
Continue Reading Disability Compliance: Target Got Sued for over $3 Million, Don’t be Next →
Search Engine Optimization on Google Maps for Small Businesses with retail locations is a passion of mine that I don’t always get to indulge in on a day to day basis. Many of my clients are manufacturers or national service providers who do not have retail locations, so I only get to apply my knowledge in select situations.
That’s why I was very excited when I received the following distress call last week from a pizza place that had some problems with their listing on Google Maps; it allowed me to put my knowledge of the subject into action. I was probably over exhaustive with my response, but I thought it would make a good blog post.
Definition of the problem:
“My favorite pizza shop has a complaint with a Google search. When you search pizza in Culver City, LaRocco’s name comes up but the number below their name is for Pizza Hut. It also says Pizza Hut but consumers don’t notice that. They end up thinking they called LaRocco’s and show up asking for their pizza and get angry when LaRocco’s doesn’t have the order. I was witness to this a few weeks ago.
Apparently Google said there’s nothing they can do. Does that sound right?”
Continue Reading Help: Pizza Hut Hijacked my Google Maps Listing! →
