We’re proud to bring back our Minneapolis/St. Paul Online Marketing Events calendar. New this month, we’re going to feature only the four or five top events in the industry, to give you a quick and easy calendar if you’re looking to sample the best that our community has to offer. Be sure to let us know what you think of our new format in the comments.
This July it’s time to Get Jobs, Get Mobile, Get Creative, and Get Golfing!
11:30 am – 7:00 pm
Como City Golf Course
Whether you’ve never picked up a golf club in your life, or if you’re the next PGA star, AdFed’s Golferoo is the premier event for marketing and advertising professionals who like to golf. Meet up with your favorite coworkers and industry contacts for a lunch on the grill, then channel your inner golfer on the traditional 18-hole course.
Marketing Goes Mobile (BMA)
7:30 am – 9:00 am
The time for mobile presents itself constantly as a topic of discussion in marketing circles. Yet, what can you do to bring your marketing tactics to this new medium? The Minnesota chapter of the Business Marketing Association will cover this in their July event.
Crowdsourcing Creativity (MIMA)
5:15 pm – 8:00 pm
McNamara Alumni Center, U of M
Today’s advertising agency needs more than just creative ideas to thrive. Join Campbell Mithun’s Heath Rudduck, as he explores the qualities necessary for a team that not only develops innovative ideas, but has the abilities to deliver on those innovations in a timely manner.
Positioning Yourself in a Challenging Job Market (PRSA)
7:30 am – 9:30 am
In the midst of economic hardships, how do you stand out as a public relations professional? At this panel discussion led by Lisa Simon of Weber Shandwick, you’ll hear from four PR leaders on their vast experiences and what they think it takes to succeed today.
As always, if you want your event to be included in the next upcoming calendar, let us know. Tweet us @threedeep or contact us today!
Welcome to the fourth edition of The Search, a weekly recap of all the interesting posts from the areas we deal with most: paid search, social media, web development, web analytics, SEO, project management, and mobile marketing. Check back each week to stay on top of the latest and greatest techniques in online marketing so that you can improve your skills and better serve your clients. Enjoy!
This week’s paid search articles take you all over the PPC sphere. Whether you’re looking for detailed AdWords lessons to get started in your first campaign, or are looking expand your Excel knowledge, these articles will help.
Our SEO top articles this week help to bring your SEO tactics to the next level. We personally enjoy the Top Ten Must Have Books on Usability and Search Engine Optimization.
This week, we hear from Ford’s head of social media with a new infographic. We also get two new articles from the Social Media Examiner on recommended tools and building a social media following.
Working on mobile? These articles focus on mobile apps, the strategy behind “Going Mobile” and what markets are perfect for social mobile. Take a look!
This week, we cover methods to better your project management, including websites focusing on project leadership, four methods to manage your budget and a nine step path to becoming a better PM.
Analysts, take note of the new GA improvements to mobile reporting, as well as the new digital measurement principles from ANA, 4As and IAB. Check it out!
Do you want to implement some of the ideas that you see in these articles, but need assistance in doing so? Please do not hesitate to contact Three Deep. We would be more than happy to help in the areas you’re interested in.
Welcome to the third edition of The Search (formerly called What’s Hott), a weekly recap of all the interesting posts from the areas we deal with most in online marketing: paid search, social media, web development, web analytics, SEO, project management, and mobile marketing. Check back each week to stay on top of the latest and greatest techniques in online marketing so that you can improve your skills and better serve your clients. Enjoy!
If you are seeking a way to discover more keywords for your PPC campaign and improve your account’s overall performance, check out these paid search related pieces for more clicks and conversions.
Looking at links? We are with these top SEO-related posts from the last week. Whether you’re creating canonical links to redirect your pages or working on a link building campaign, these resources will help you get results.
This week’s social media headlines focus on the human element of social media. These articles will discuss everything from the broad human influence on social media to specific needs such as reputation management and how to utilize your community for crowdsourcing. Check them out!
Looking to get started with mobile marketing? Have no fear. These mobile-related posts from last week take you through a mobile strategy, from the beginning, to mobile optimization, rules of engagement and finally case studies regarding this medium. Take a look.
Do you know why some projects fail? With these top project management related articles, you can learn why a project may fail and how to improve with empowered project teams, scarce resource solutions and more.
We love analytics at Three Deep, and these three articles are great to take your web analytics to the next level. A special mention to Avinash Kaushik for his 5th year of blogging at Occam’s Razor, we enjoy your blog and look forward to the next five years of your insights.
Welcome to the second edition of What’s Hott, a weekly recap of all the interesting posts from the areas we deal with most in online marketing: paid search, social media, web development, web analytics, SEO, project management, and mobile marketing. Check back each week to stay on top of the latest and greatest techniques in online marketing so that you can improve your skills and better serve your clients. Enjoy!
Would you like to share an article surrounding online marketing that should be in the mix? Leave it in the comments below, or tweet us @threedeep. Don’t forget to stop by next week for more awesome online marketing articles!
Welcome to the first version of What’s Hott, a weekly recap of all the interesting posts from the areas we deal with most: paid search, social media, web development, web analytics, SEO, project management, and mobile marketing. Check back each week to stay on top of the latest and greatest techniques in online marketing so that you can improve your skills and better serve your clients. Enjoy!
Last week Three Deep’s Paid Search Team attended the Advanced Adwords Seminar in Minneapolis. Brandon, Jarad and I joined search marketing professionals from around the Twin Cities as seminar leader, Brad Geddes, led discussions around a variety of advanced AdWords topics such as:
- Keyword research
- Creating compelling ad copy
- Best practices for landing pages
- Increasing PPC traffic through dynamic keyword insertion
- Increasing quality score
- Conversion optimization
- Google analytics reporting
Day 1: Advanced Account Optimization
The first day we focused on best practices, tips, and techniques for improving an account’s overall performance.
Brad Geddes welcoming us to the seminar and discussing the day’s topics
Key takeaways from the first day included:
- Don’t perform long-tail keyword research until you know the specific keywords that convert. First, find the keywords that convert, then increase your keyword list by building around those keyword converting themes.
- Depending on which phase of the buying cycle the searcher is in, ad copy should emphasize features and or benefits.
- Awareness Stage – Talk about benefits
- Interest Stage – Talk about benefits
- Learning Stage – Talk about features & benefits
- Shopping Stage – Talk about features
- Buying Stage – Talk about benefits
- Studies have shown that people look at the different parts of an ad in this order:
- Display URL
- Line 1
- Line 2
- CTR is the #1 criteria for increasing quality score.
- Only exact match keywords are used to determine quality score.
- Keyword stuffing a landing page will not necessarily help to increase your quality score.
- Ad Group quality score only exists for display network, not on the search network.
Day 2: Advanced Conversion Optimization
The second day we focused on increasing conversions and profits in an account through advanced conversion optimization. Key takeaways from this day include:
- To determine a visitor’s lifetime value, try running a campaign that has a short term negative ROI, but a positive lifetime ROI.
- Test. Test. Test. You can test everything from search conversion rates vs. content conversion rates to conversion rate vs. total sale amount to number of page views by ad copy.
- Examining the search query report is one of the best ways to discover keywords that you’re missing out on.
- It’s important to leverage the power of Google analytics to learn ways to improve your campaign. Google analytics can reveal information such as: ROI by keyword, visitor loyalty, conversions by source, buyer geo-location, and conversion path optimization.
- It is possible to receive traffic that you did not pay for. You don’t necessarily pay for every click to your website.
- When looking to optimize a campaign, keep your eyes open for amount spent on a keyword in a day, amount spent on an ad group in a day, conversion rates by keyword, conversion rates by ad group, time spent on website, and pageviews per visitor.
After two full days of Google Adwords interactive learning and training, Jarad, Brandon and I walked away both eager and excited to implement news ideas, and reinforce some old basics into the paid search accounts we manage at Three Deep. From performing keyword research to writing ad copy to advanced conversion techniques, Brad Geddes had very useful insight and tips on everything Adwords.
Learn more about the Adwords Advanced Seminars and Brad Geddes here:
- Adwords Advanced Seminars
- Brad Geddes’s Blog