Entries from July 2011
Welcome to the seventh edition of The Search, a weekly recap of all the interesting articles from the areas we deal with most: paid search, social media, web development, web analytics, SEO, display advertising, email marketing and mobile marketing. Check back each week to stay on top of the latest and greatest techniques in online marketing so that you can improve your skills and better serve your clients. Enjoy!
Do you know what the most expensive keywords are in Google AdWords? That is just one of the topics covered in these great articles regarding Paid Search and PPC. Check them out!
What is happening with Google and SEO? These articles are just what you need to learn more about what innovations are happening on the largest search engine.
Display
New to the Search is Display Advertising. This week we take a look at different sources, publisher placements and how digital channels interact with traditional TV advertising. Take a look!
Just like last week, much of the buzz for social media still revolves around Google+. Take a look at the article from Search Engine Land or one of the other articles surrounding all things social.
Time to get back to the basics with web analytics? Want to measure social media engagement? Check out the article from Luna Metrics? Lead value? Try Future Now’s post. Or learn from your analytics and start optimizing your website with Zimana’s advice. Check them out today!
Mobile
Every week there is a new prediction with where Mobile is currently and where it is headed. With these articles, you’ll learn more about where it is headed and whether it is poised to overtake TV advertising spend.
New to the Search, we are proud to add email to the list. Check out these Email 101 basics and start improving your campaigns today!
What do you think of these posts that we have shared with you? Do you agree or disagree with the ones posted? We’d love to hear your thoughts, and invite you to leave us a comment or tweet us @threedeep.
July 26th, 2011 | Posted by Diane Kulseth
Categories: Base
Tags: Email Marketing, Google Analytics, interactive marketing, marketing ideas, online marketing, Organic Search Optimization, paid search, search marketing, SEO, Social Media
Welcome to the sixth edition of The Search, a weekly recap of all the interesting articles from the areas we deal with most: paid search, social media, web development, web analytics, SEO, and mobile marketing. Check back each week to stay on top of the latest and greatest techniques in online marketing so that you can improve your skills and better serve your clients. Enjoy!
This week’s paid search posts focused on measuring keywords, strategies for remarketing success, segmentation and settings in the Google Display Network. Take a look!
This week in SEO, we’re covering two of Google’s latest releases, changes to the Panda algorithm and of course, Google+. Also Coconut Headphones covers the best kept secret in SEOmoz’s tools. Check them out!
In social media, much of the news around Google+ has subsided. The social media articles for this week focus on Social Media Optimization, sharing, globalization and the prospect of social business. Put one on your reading list today!
Web Analytics this week tackles the basics of free web analytics tools, best practices and campaign analysis for email marketing and how an analytically empowered organization differs from most. Check them out!
Mobile
As mobile continues to further develop, so does the scope of their blog coverage. Take a look at these articles surrounding mobile CRM and mobile payments today!
What do you think of these posts that we have shared with you? Do you agree or disagree with the ones posted? We’d love to hear your thoughts, and invite you to leave us a comment or tweet us @threedeep.
July 19th, 2011 | Posted by Diane Kulseth
Categories: Marketing Tips
Welcome to the fifth edition of The Search, a weekly recap of all the interesting posts from the areas we deal with most: paid search, social media, web development, web analytics, SEO, and mobile marketing. Check back each week to stay on top of the latest and greatest techniques in online marketing so that you can improve your skills and better serve your clients. Enjoy!
This week’s paid search posts focused on targeting for the moment of conversion, how to properly target for that moment and write copy that converts in that moment. Check out the posts!
This week in SEO, we’re going back to basics. Learn about what should be in your SEO Toolbox from SEO Book, as well as SEO basic experiments with the new social network, Google+. Find out more in the links below:
The big news in social this week is obviously around Google’s launch of the Google+ network, but we’ve also included some great posts from Brian Solis and Smedio on social media strategy and social spam.
In the midst of ever-changing social plugins, it may get difficult to track what the “likes” “tweets” and “+1″ mean for your business. The Google Analytics blog breaks this down in their post:
Mobile
Google has released some great innovations for their mobile platform. Be sure to check out their new transit navigation and updated Google Docs. In other news, Smedio covers the rise of smartphone purchases and how that affects the mobile industry.
What do you think of these posts that we have shared with you? Do you agree or disagree with the ones posted? We’d love to hear your thoughts, and invite you to leave us a comment or tweet us @threedeep.
July 11th, 2011 | Posted by Diane Kulseth
Categories: Marketing Tips
A User Experience Scenario Ends in Frustration
Most days, when I crave coffee, I’ll navigate the skyway system to a local Caribou Coffee. However, this one particular morning, I discovered my need for coffee before reaching the office, so I exited the bus early near my favorite Caribou Coffee via the street level. As I approached the building containing the store, I quickly realized that there were no doors to the public on that side. I was immediately frustrated and continued down the street to a neighboring building where there was another Caribou with an easy entrance. It wasn’t the fault of that particular store, however I had no desire to walk around the building to try to figure out the puzzle. I simply wanted my coffee.
Do your consumers face the same “no door” problem that I encountered that one morning? Should your website be concerned?
Provide Success for Your Visitors with Good UX
When it comes to getting what they need, your consumers may not stick around to discover the solution to their navigation problems. If your website isn’t clear in how to access the information consumers seek, then they can and will quickly navigate to an easier website. Don’t chance losing a sale to a competitor because your website isn’t clear. Do not fear, there are a few simple ways to ensure that your website does not push your consumers into the competitors’ open arms.
3 Simple Ways to Improve Your Site’s User Experience
1. Check for high bounce rates: If any of your web pages have high bounce rates, take a look at what might be causing that. Are there links to other pages? Is there a clear call to action for your visitors to take? Is the information that you are presenting organized in a clear and concise manner? Are the top-level menu pages relevant and self-explanatory for someone viewing your website?
2. Ensure links go to the right pages: I cannot count how many times I’ve clicked a link only for it to redirect to the wrong page. Check both your link destinations and the text that describes the link to ensure a match. It may seem tedious, but it will save your visitors from the headaches of trying to figure out where they need to go next.
3. Have an outsider take a look: You may think that your website is easy to navigate for the average person with a high school diploma, but chances are, your knowledge level does not match that of your demographic. Determine a few pages that may be difficult to find on your website. Borrow a friend or relative and ask them to try to find those pages.Notice how they navigate and where they encounter difficulties.
Use these findings in collaboration with your web analytics to get a fuller idea of how users browse through your site. If there are pages that would make sense to connect, link them to one another. Make sure your site is set up as easy as possible to access.
User Experience is a crucial point for any website, especially now that search engines are implementing it into their ranking criteria. It’s even more important now to reduce user frustration where possible. After all, you don’t want them to go to another Caribou, or perhaps worse, Starbucks.
July 8th, 2011 | Posted by Diane Kulseth
Categories: Search Engine Optimization,User Experience
Why should you spend advertise on the world’s most popular website?
Questions to Consider
- What is better, a person who purchases one item of yours once or a person who purchases an item every month?
- Which of those two people is more likely to tell their friends about your product or service?
The choice is obvious and the difference is loyalty. The second individual is loyal to your company and wants more.
- Do you trust your friend’s opinions and take them into account when considering purchases?
The person who recommends your product effectively becomes the best salesperson you could ever hire.
This close social interaction is the answer to why you should advertise on Facebook. A person who joins an active community created by a shared interest has their opinion enforced with every additional fan. That is the band wagon approach mixed in with a social layer. “Look at all these fans! They all love (your product here) just like I do!” These individuals have made a public statement that they have an affinity to your product, service or company. You have encouraged loyalty and repeat purchases and have given your fans ammunition to sell their friends to expand your fan base.
So what are you waiting for? Get moving with Facebook Advertising to help generate loyalty and buzz around your company!
July 6th, 2011 | Posted by Three Deep
Categories: Advertising,Facebook,Facebook Advertising
Tags: Facebook, facebook ads
I have heard this enough and I would like to put this rumor to rest.
Facebook has continually stated that it will not charge users for its basic service. It is even stated when you login:
What Facebook Charges For
You can pay for two things (to my knowledge).
1. Facebook Credits
Credits allow a Facebook user to use a virtual currency to pay for things on Facebook. It is usually associated with upgrades in games and a myriad of other uses. More information on Facebook Credits can be found here: http://www.facebook.com/credits/
2. Facebook Advertising
If you want to promote your website, Facebook Page, or something else, there are numerous options you can pursue through Facebook Advertising. If you are interested in Facebook Advertising, please contact Three Deep Marketing for more information. If you are looking for some general information visit: http://www.facebook.com/adsmarketing
Do you have questions about Facebook advertising? We have answers. Contact Us Today.
July 1st, 2011 | Posted by Three Deep
Categories: Facebook,Facebook Advertising,Social Media
Tags: facebook ads, marketing ideas, Social Media
