The Search vol 11: Top Online Marketing Articles

September 28th, 2011 | Posted by Diane Kulseth

Welcome to the eleventh edition of The Search, a weekly recap of all the interesting posts from the areas we deal with most: paid search, project management, social media, SEO, email, and mobile marketing. Check back each week to stay on top of the latest and greatest techniques in online marketing so that you can improve your skills and better serve your clients. Enjoy!

Paid Search

• Certified Knowledge: What PPC Practitioners Should Know about Robots.txt Files
• Pure PPC: 3 Commonly Overlooked Tips for PPC
• PPC Hero: Google’s New, Easier Instant Previews and the PPC Effect
• Traffick: The Three Mindsets of Search

Search Engine Optimization

• Coconut Headphones: Estimating Organic Search Opportunity
• Search Engine Watch: SEO: Success Through Delegation & Integration
• SEOmoz: 7 Google Analytics Advanced Segments I Love
• SEOmoz: An SEO Checklist for New Sites
• SEOptimise: SEO Metrics Everybody Can Use

Social Media

• Search Engine Journal: Google+ Reaches 50 Million Users
• Search Engine Land: Why Facebook’s Timeline Might Be Bad News For Brands
• Yahoo Advertising Blog: The Five Best Things in Social
• Social Media Examiner: Five Facebook Changes and What You Need to Know

Mobile

• TopRank: 5 Keyword Research Alternatives for Mobile, News, Social, Image & Video Optimization
• Rob Gonda: The Future of Mobile Payments
• Big Marketing: The Growing Importance of Mobile Sites
• The Loud Few: 5 Quick Tips for Mobile Website Design

Email

• Perry Marshall: The Value Of Email
• Bronto: 6 Rules of Email Engagement
• Marketing Profs: A Look at Proven Attention Grabbers

Web Analytics

• Google Analytics Blog: It’s now easier to set up Google Analytics Site Search tracking for your Custom Search Engine
• Occam’s Razor: Measuring Incrementally: Controlled Experiments to the Rescue!