Three Deep was very excited to host the inaugural event for the Minnesota Search Engine Marketing Association (MnSearch) last night. The event featured Taylor Pratt of Raven Internet Tools, and it was definitely a full house! We had 106 people in attendance along with a few of Three Deep’s own crew, and 14 people watching the event via streaming video.
The space was packed, but so was Taylor’s presentation on SEO tools, ranging from keyword research to conversion tools, and even PPC tools! It was a comprehensive overview of the quality tools in the industry and Taylor’s own tips on what to look for in the technology. The slides can be found on Slideshare. Trust us, there are a lot of fantastic tools to take a look at!
After his presentation, Taylor gave a great demo of Raven’s suite of tools to anyone who wished to learn more about what Raven had to offer.
Photos from the MnSearch Event
Photo taken by @jlbraaten
Photo taken by @MnHeadhunter
Photo taken by @causinruckus
What did you think?
So far, all of the feedback we’ve received about the event has been extremely positive. If you attended the event, or watched it via live streaming, what did you think of the event? Do you believe that you will take part in future MnSearch events? Sound off in the comments!
A big thanks to Taylor Pratt for being a part of this inaugural event, and to the MnSearch group for allowing us to take part in it! We can’t wait to help with more events in the future.
Since our founding, Three Deep has made it part of our mission to have an active role in the marketing associations of the area. With search marketing part of our core set of services, we are proud to be a part of the Minnesota Search Engine Marketing Association launch, and very excited to host their first event at our offices on January 26th.
How To Choose The Right SEO Tool
The MnSearch group will be welcoming Taylor Pratt, the VP of Product Marketing for Raven Internet Tools. Taylor will be discussing the ever important topic of search marketing: How To Choose The Right Tool? Taylor will address the variety of options open to you and your company to better optimize your website(s) for search. As an added bonus, Taylor will be available after the presentation to walk through the capabilities of Raven’s suite of tools and answer any of your questions.
About Taylor Pratt
Taylor is the Vice President of Product Marketing for Raven Internet Tools. Before coming to Raven, Taylor served as a senior search specialist for both nFusion and LunaMetrics. At Raven, he promotes the use of conversion-focused, analytics-based SEO for clients ranging from small businesses to Fortune 500 companies.
We are also proud to be a part of the official launch of MnSearch. Three Deep has been a part of the beginnings of the Minnesota Search Engine Marketing Association, with our own Jeff Sauer as a board member. Jeff and other members of the MnSearch board will be on hand to answer all of your questions about the new organization and how you can get involved.
Ready to Sign Up?
If you’re thinking that this is an event that you definitely want to attend, we encourage you to register for this event! We look forward to welcoming you to our offices! 15 tickets remain as of this posting, so sign up soon!
With the release of Google+ pages for business, many companies may be wondering whether a page is right for their business, and how they can most effectively use this tool to enhance their online marketing efforts. While the benefits of having a Google+ page for a business are still being discovered by most companies, there are a few very clear opportunities for businesses to succeed using Google+ for business.
Here are the top 4 reasons as we see them:
By using Google+ to post and promote your website content, you are allowing Google to directly understand the impact and popularity of the content you provide. There have been strong indications that if many influential users of Google+ post links to your content, Google will rank your pages higher in organic search results. Since Google owns all of this data and factors it into their search results, adopting this platform becomes extremely important for brands wishing to achieve SEO success.
Understand Who Shares Your Content with Google+ Ripples
When great content is posted to Google+, there is a good chance that it will be shared by others in your Google+ circles. This was very much a nebulous activity that took time and effort to measure how content spread throughout a social graph. Google+ has added a feature called Ripples that creates a gorgeous illustration of how content is spread across the network. Use this information to target influencers and work with the to help promote future content.
Paid Search Enhancements through Social Extensions
In order to link Google+ data with paid search efforts, Google AdWords has recently enabled a feature called Social Ad Extensions. Enabling this feature allows an advertiser to display the number of people who have subscribed to a businesses Google+ page inside of the ad unit as a +1. This was previously reserved only for people giving a +1 to a single landing page. Now you can display a much larger +1 count based on the total number of followers on Google+. This brings instant credibility and differentiation to advertisers active on Google+
Google+ Hangouts to Deeply Connect with Customers
While a one-on-one connection with consumers is a great goal for companies, often connecting on a one-on-one basis with customers can be expensive and requires a huge commitment. One way to make this more palatable for businesses is to arrange a Google+ hangout, where they can talk with a group of people in a single setting. You could have a hangout between fans and product development teams, customer service, spokespeople, marketing – anyone really!
Google+ Hangouts can provide a way for companies to spontaneously and genuinely connect with their biggest supporters, or even turn casual fans into brand advocates.
More to Come
Google is making a huge push to integrate Google+ into their entire portfolio of products and services. Unlike their previous forays into social networking, Google+ has already seen wide adoption and support, and is going to be baked into everything Google does moving forward. Early adopters of the service can really get ahead of the game by embracing features that provide short term benefits, while amassing a list of loyal fans to help spread the word about future initiatives. Companies that are serious about the future of their search marketing programs really need to consider making a push into Google+.