The Search vol 12: Top Online Marketing Articles

January 31st, 2012 | Posted by Diane Kulseth

Welcome to the twelfth edition of The Search, a weekly recap of all the interesting posts from the areas we deal with most: paid search, web analytics, social media, SEO, email, and mobile marketing. Check back each week to stay on top of the latest and greatest techniques in online marketing so that you can improve your skills and better serve your clients. Enjoy!

Paid Search

• PPC Hero: Everything You Need to Know About Ad Position in AdWords
• Search Engine Land: Two Weeks In, Google Says “Search Plus Your World” Going Well, Critics Should Give It Time
• PPC Hero: PPC & Time Management: A Make-It-Better Checklist
• Pandia Search & Social: How to Benefit from Google’s Search Plus

Search Engine Optimization

• Search Marketing Standard: Good SEO Requires Good Content
• Search Engine Journal: Tips on How to Help Uninteresting Pages Rank Better
• Search Engine Watch: Reach and Frequency: SEO Secret to Brand Building on Google?
• SEOMoz: Anchor Text Distribution: Avoiding Over Optimization

Social Media

• Search Blog: GOOGLE+ SPREADS TO ADSENSE, WILL IT SPREAD TO THE WHOLE WEB?
• Social Media Examiner: Top 10 Social Media Blogs: The 2012 Winners!
• Google Operating System: New Google Accounts Require Gmail and Google+
• Social Media Examiner: 9 Tips for Integrating Social Media on Your Website

Mobile

• Search Engine Land: Study: Reviews & Images Drive Clicks In Mobile
• Acquisio: Mobile PPC Strategies
• Marketing Profs: Seven Tablet and Mobile Trends to Expect in 2012
• POST Advertising: The Future Of (Auto)Mobile Advertising

Email

• Clickz: 25 Things Email Marketers Must Avoid in 2012
• 60 Second Marketer: Which Email Subject Line Beat the Other by 40%?
• Market Fish: 5 Benefits of an Email Newsletter

Web Analytics

• Google Analytics Blog: Google Analytics Tutorial: 8 Valuable Tips To Hustle With Data!