About Us

Results obsessed? Us too.

We solve your problems by solving your audience’s problems.

Different, in a good way.

DEEP SEATED VALUES

Three Deep takes a data-informed approach to digital marketing,  focused on driving business results by delivering what your audience needs most – not just boosting vanity metrics. With deep digital expertise across our core services and a commitment to client success, you’ve found your next digital performance agency.

Data informs design We are devoted to data driven decisions that inform successful creative execution.

Deep digital marketing & technical execution expertise Our teams keep their skills sharp so your digital programs will stand above the rest.

Focused on your return on investment We are a partner who strives only to over-deliver on our promises of digital results.

Our Process

We work with a proven process designed to improve the performance of your digital marketing programs while advancing the digital marketing maturity of your business. See the four steps to marketing success for any of our solutions.

Discover Effective Strategies

Focus Your Tactics Well

Execute Them Right

Iterate and Make Them Better

Proof is in the Numbers

2157EMAIL CAMPAIGNS SENT IN 2015
207INCREASE IN LEAD VOLUME FOR CLIENTS FROM PAID MEDIA
64REDUCED COST PER LEAD FROM CONVERSION OPTIMIZATION
SOLUTIONS

We are certifiably qualified.

Don’t just take our word for it. Our team members and our agency as a whole are committed to maintaining certifications and partnerships with technology and knowledge leaders in each of our service areas. We also spend time sharing knowledge internally and externally with industry groups, often giving presentations and webinars to be sure we are all learning together.

7 Agency Certified
Partnerships
Umbraco Certified Gold Partner
Silverpop an IBM Company
Premiere Google Partner
Minneapolis/St. Paul Business Journal 2016 Best Places to Work
CIO Review 20 Most Promising Google Technology Solutions Providers - 2016
43 Individual
Certifications
Adwords Qualified Individual Google
Quickbooks Certified ProAdvisor Online
Umbraco Certified Developer
SPHR
CompTIA A+ Certified
Conductor Searchlight
Unbound Certification
Microsoft Technology Associate
SHRM Certified Professional
Accredited Professional Bing Ads
Silverpop Engage Certified Fundamentals
Analytics Qualified Individual Google
Google Tag Manager
Market Motive

Who is Three Deep?

THERE'S NO ‘B’ TEAM

A group of digital experts who love solving online marketing problems as much as they love pouring a pint at the end of the day week. From backgrounds of all types, we’ve formed a group that works well together and holds each other accountable for the commitments we make to clients. Structured efficiently and led fervently, we push each other to create profitable results for you.

Leadership

  • Dave Woodbeck Dave Woodbeck

    Dave Woodbeck PRESIDENT-CEO & CO-FOUNDER

  • Dan Derosier Dan Derosier

    Dan Derosier Vice President of Business Development & CO-FOUNDER

  • Scott Pearson Scott Pearson

    Scott Pearson Vice President of Marketing & Partner

  • Julie Haldorson Julie Haldorson

    Julie Haldorson Senior Group Account Director

  • Kristin Ziegler Kristin Ziegler

    Kristin Ziegler Director, Solution Services

  • Dan Woodbeck Dan Woodbeck

    Dan Woodbeck Director of Operations

  • Anne Kellerhuis Anne Kellerhuis

    Anne Kellerhuis Finance & Human Resources Manager

Dave Woodbeck

PRESIDENT-CEO & CO-FOUNDER

Digital measurement zealot and recovering CPA. In a good way.

Dave takes pride in starting a marketing consulting company that included both Strategy and Technology before either were cool. Along with Dan Derosier, Dave founded Three Deep in 2003. He leads the charge with an insane interest in the wildly variable, yet strangely predictive, psychology of why people buy – backed by a fascination (and knack) for measurement systems that guide the needle in digital marketing.

Dave is quick to point out that his experience gives him the perspective to identify the marketing strategies and executions that will work, and the humility to know that you need an excellent team to deliver on those results. After hours, Dave’s MN Wild hockey obsession is, in his words “a complete alter ego dedicated to this crazy passion that sometimes embarrasses me, but what can I say?” Don’t say we didn’t warn you.

Dan Derosier

Vice President of Business Development & CO-FOUNDER

Digital Marketing Mercantile. Shares beer with closers.

Building business growth is what Dan does best. As a co-founder of Three Deep, he’s amplified our agency’s success and he helps other businesses thrive by enhancing their digital marketing performance. Dan has made a career of helping companies understand and adapt into digital marketing in their own terms, and then leverage interactive marketing investments to increase lead generation and grow revenue.

Dan’s entrepreneurial passion is evident. He’s an engineer at heart, and holds a U.S. patent for the first front-facing baby carrier that he developed as a parent for his own child. When not at work, Dan is the leader of a motorcycle club called the Relative Drifters who annually bike to landmarks across the country. He will offer you a handshake and a smile, but he will also ace you in ping pong.

Scott Pearson

Vice President of Marketing & Partner

Marketing technology toolmaster. Keeps bad leads off your lawn.

Scott spends his days ensuring that Three Deep clients take advantage of every piece of their marketing technology to deliver efficient, conversion-focused messaging that keeps programs driving to their business goals. As a partner in our agency, he has expanded the marketing automation division by leading strategic programs that connect the dots between IT and Marketing needs.

Continuously devoted to the success of clients of all types, Scott practices what he preaches by maintaining subject matter expertise of technical platforms and connecting them to results-driving customer touch-points. Catch him after hours corralling his 4 children, aspiring to a more pristine front yard, and flailing his golf clubs around 18 holes.

Julie Haldorson

Senior Group Account Director

Navigator of client success. Making results shine in the digital sea.

Julie is accountable for oversight of all Three Deep client business partnerships. She is tasked with measurably and efficiently solving business problems for clients and aiding the decision-making of their customers and prospects. By keeping all parties on track over the long-term, Julie helps every dollar in a marketing budget have a purpose so it can return to you with friends.

With experience as a brand-side and agency marketer for B2C and B2B clients of all sizes, Julie has always excelled at keeping the vision in mind while getting the job done. As a perpetual self-improver, dedicated world traveler, outdoor enthusiast, and mom, she has visited 47 states, lived in 2 countries, and is still on the quest for more. As unique as you are, Julie will help you find the path to results in this wild digital marketing world.

Kristin Ziegler

Director, Solution Services

Digital philosopher for our clients. Whiteboarding a more creative world.

Kristin is the leader of the team delivering innovative strategy and solutions for Three Deep. She is the scale of justice who balances out the how with the why and what in building technology to reach a client’s marketing objectives. Bridging marketing, business, and technology has kept Kristin moving forward since beginning in computer science and analytics for startups, large brands, and agencies.

Kristin has been a guiding fixture for Three Deep for years as a problem solving critical thinker and unifier of digital execution experts. She believes that somewhere between technology and philosophy, there is always a path to the logical solution of a digital marketing problem. Kristin values cleverness, fact based statements and strong usage of the English language. As her white board reflects.

Dan Woodbeck

Director of Operations

Purveyor of processes. Our concise cadence connoisseur.

Dan is the laser-focused leader of digital marketing service delivery to helping our customer’s customer make the best decision possible. By facilitating lean and agile marketing methodologies, Dan is a collaboration soothsayer who encourages better productivity for our teams.

Dan joined the Three Deep team in 2008 after years of experience in the IT industry. With on-the-ground experience developing more efficient systems, he is an expert at understanding client business objectives and then facilitating digital solutions to drive results. Outside of the office, Dan is a St. Paul lifer with a supreme loyalty to the Vikings, the Wild, and summertime cabin excursions. If you need to hip-check an inefficient process or tackle a new marketing goal, Dan is your guy.

Anne Kellerhuis

Finance & Human Resources Manager

Keeping the employees and the books happy by sweating the details.

Anne is the jill-of-all-trades and leader of the financial, HR, and IT activity at Three Deep. With a great grasp of the impact of finance and operations on our business, she is a constant communicator and collaborator. A background as a public accountant led to her diverse ability to help executives make sensible and profitable decisions. It takes a proactive, hands-on, strategic approach to be the effective leader that Anne is.

An unending attention to detail drives Anne’s amazing work ethic, as she has been a consistent advocate of self-improvement for all of our employees. Living over an hour from St. Paul with her family, Anne still has time to play with her son, backyard volleyball, and star at catcher for Three Deep Softball. Also, she is not afraid to laugh at her own jokes when no one gets them.

The Team

History of Three Deep

From a tiny basement office to a full floor of a historic building, we started with a simple passion for digital measurement and now we’re here as a results-focused agency with clients ranging from local dealer networks to Fortune® Global 100 companies. Our company has been featured on the Inc. 5000® and has been a recognized leader in digital marketing by experts around the globe. Explore our solutions or give us a call and see how the Three Deep way will work for you.

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289 5th St East · 2nd floor · St Paul · MN 55101 · (651) 789-7701
© 2016 Three Deep, Inc.
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