It’s time of year again – a night of exciting football and advertising frivolity. Sunday, February 7th 2010 marks Super Bowl XLIV (that’s Super Bowl 44 for those that are Roman numerically challenged), an annual event where commercials command just as much attention as the game itself. Raking in as much as $3.1 million per 30-second spot, it’s the priciest bit of commercial real estate in the advertising landscape.
Over the years, folks have tuned-in to watch Cindy Crawford sip Pepsi, witness Ali Landry pop Doritos and learn that the FedEx package Tom Hanks held so dearly in the movie Castaway, ironically, contained a survival kit.
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