Tom Audette's Page

About Tom

Tom Audette, Business Development ManagerI'm one of the few at Three Deep without a technology background. I've been in the home improvement industry my entire career. I started out as an in home sales rep, and have been a sales manager, marketing manager, phone room manager, and business owner.

Way back in 2005, I was fortunate enough to meet the team at Three Deep Marketing. At the time I was the marketing director at a home improvement company here in Minneapolis. I was looking at increasing the organic search rankings on our website. Over the next 3 years, while working with the Three Deep team our company website became the number one ranked home improvement website in the Twin Cities. We developed a successful pay per click program that generated a steady stream of inquires and eventually accounted for over 30% of our companies revenue.

I joined the Three Deep team because I'm very passionate about the home improvement industry in general and helping other companies find similar levels of success in online marketing in particular. I've found I have a unique perspective in that I understand the best practices the Three Deep group brings to bear for online demand generation, and can help explain them in a way that make sense to small business owners.

Post(s) by Tom

A Home Improvement Blog — Your Best Way To Increase SEO

Are you considering adding a home improvement blog to your website to increase your SEO efforts? As a company specializing in online marketing for home improvement companies, we would like to outline what a home improvement blog would do for your SEO

Read more →

September 15th, 2011 | Posted by Tom Audette
Categories: Home Improvement Contractors,Lead Generation,Marketing Tips,Organic Search Optimization,Search Engine Optimization,SEM

The Most Expensive Leads Are Those You Never Get To See

Yesterday I tried to call a potential Client in the home services industry. I got a busy signal. I figured I must have misdialed so I tried the number again — busy! What if I had been an actual customer?

Read more →

August 18th, 2011 | Posted by Tom Audette
Categories: Base,Home Improvement Contractors,Lead Generation,Local Marketing
Tags: , , , , , , ,

Mobile Marketing for Home Improvement Lead Generation

How a home improvement company use mobile text messaging to increase their lead generation efforts.

Read more →

May 6th, 2011 | Posted by Tom Audette
Categories: Home Improvement Contractors,Lead Generation,Mobile Marketing
Tags: , ,

6 Reasons Why Internet Marketing Isn’t Working For Your Home Improvement Business

Three Deep Marketing has a large home improvement client base. We work with a variety of companies that are truly a cross section of the industry, includes some of the largest home improvement companies.

Read more →

June 16th, 2010 | Posted by Tom Audette
Categories: Home Improvement Contractors,Lead Generation,Local Marketing
Tags: , , ,

Client Minnesota Exteriors Participates in Television Show

Congratulations to our client, Minnesota Exteriors for their participation in an upcoming episode of ABC’s television show: Extreme Makeover Home Edition.

Read more →

October 2nd, 2009 | Posted by Tom Audette
Categories: Home Improvement Contractors
Tags: , , , ,

Home Improvement Close Rates

If you were a business owner, would you rather have your sales department closing on average 50% of the leads they run or 35%?

Read more →

July 15th, 2009 | Posted by Tom Audette
Categories: Home Improvement Contractors
Tags: , ,

Local Search for Small Business – Part 2 – Clicks vs. Leads

700 clicks per month for $1500 — Where do I sign up???? Caveat Emptor: Clicks don’t mean a thing! Clicks aren’t phone calls, clicks don’t generate sales, or pay the rent.

Read more →

June 15th, 2009 | Posted by Tom Audette
Categories: Home Improvement Contractors,Lead Generation
Tags: , , , ,

Why Most Local Search Resellers Fail Their SMB Clients

The other day, a report came out saying that most small businesses (SMB) that try local online search advertising almost universally give it up after 6 months.

Read more →

June 11th, 2009 | Posted by Tom Audette
Categories: Home Improvement Contractors,Local Marketing,Local Search Optimization
Tags: , ,

Three Deep Marketing Client Cardinal Builders Featured In Replacement Contractor Magazine.

Congratulations to our client Cardinal Builders for being mentioned in the upcoming issue of Replacement Contractor Magazine.

Read more →

March 16th, 2009 | Posted by Tom Audette
Categories: Home Improvement Contractors,Organic Search Optimization,SEM
Tags: , , ,

Nebulous Leads – Can Your Company Turn Them Into Sales?

I have heard a lot of discussion over the last year about nebulous leads, especially in the home improvement industry. What do I mean by “nebulous?”

Read more →

December 14th, 2008 | Posted by Tom Audette
Categories: Home Improvement Contractors,Organic Search Optimization,Paid Search,SEM
Tags: , , ,

Follow Three Deep

  • Subscribe to Three Deep's RSS Feed Three Deep on LinkedIn Follow Three Deep on Twitter Company Profile on Facebook
    Subscribe via Email.

Google Analytics Certified Partner  Google Analytics Authorized Consultants

Best Places to Work 2011 Inc. 5000

Fast 50 Companies 2011

Most Recent Blog Posts

Popular Tags


Whitepapers (PDF)

Blog Post Categories


Our Clients Our Clients Our Clients Our Clients Our Clients Our Clients