Congratulations to our client Cardinal Builders for being mentioned in the upcoming issue of Replacement Contractor Magazine. Cardinal Builders will be featured in the article To Your Credit.  The story is about how contractors are quickly incorporating the new tax credits that are available to homeowners who make qualifying replacement window upgrades in 2009 or 2010 into their overall marketing strategies. View the article from Replacement Contractor Magazine featuring Cardinal Builders.

Two days after the 2009 Economic Stimulus Bill was signed into law in February, Cardinal Builders VP of Operations Mike Lelasher called Three Deep Marketing with an idea.  He wanted to put a red CNN style breaking news banner across the top the Cardinal website with the headline:

Breaking News: President Obama signs stimulus plan into law, includes up to $1500 tax credit only for windows with .30 u-value or lower. All windows Cardinal Builders offer meet or exceed requirements to earn tax credit. Click here for more information.

Three Deep executed the tactic within a matter of hours, and it is believed they were the first home improvement company in the United States to specifically mention this valuable tax credit program on their company website.  Replacement Contractor Magazine noticed, opening the article using Cardinal Builders as an example.

Three Deep has since upgraded the Cardinal Builders site to more prominently feature the tax credit information, by making it the lead offer on the home page.  A visitor clicking the offer button will be taken to a page with official information about what specific windows qualify for the program, how to claim the tax credits, and a form to request more information from Cardinal Builders.

Three Deep completely reworked the Cardinal Builders website in October 2008.  When we started working with Cardinal, Mr. Lelasher was very frustrated by their poor organic search rankings.  At the time the highest position they had in organic search on Google was a page five ranking.

After a complete web site redesign/refresh for organic search and conversion optimization, Three Deep was able to increase organic search traffic to the site by 500% over the previous year, and the page is converting over 5% of visitors into prospects!

Three Deep's services included a new page design structured for conversions, updated site navigation, page by page site local search engine optimization, the addition of streaming video, and several new product pages -- the site now enjoys a first page search engine position for each of their major product categories; siding, replacement windows, roofing, sunrooms and acrylic bath liners.  Cardinal Builders is currently getting 3-4 inquiries per day specifically from its new enhanced website.  That number is only expected to grow as we get into the busy remodeling season!

Over the next couple months, Three Deep is planning several additional site upgrades to keep Cardinal Builders on the cutting edge of using the Internet to drive more and more qualified prospects to their company.  Stay Tuned!

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