Do’s and Don’ts of Social Media Integration

Posted by | September 23, 2010 | Social Media | 3 Comments

On September 10, 2010, I gave a speech to an organization called MENG.  For those of you who are not familiar, MENG is a national organization of marketing executives.  There are some pretty heavy hitters in the organization, so I was honored to be invited by the New Jersey chapter to speak to members.  I was also a little nervous, because I would be talking about social media for the first time!

While I use social media every day in both my work and personal life, rarely does the opportunity arise for me to position myself as an expert on the subject.  In fact, I wouldn’t call myself an expert at all.  Knowledgeable is probably more accurate.

At the same time, I have been using social media long enough to have formed some concrete opinions of how it can be used effectively, and I even have a few battle scars as proof.

Fortunately, I was able to work with our wonderful intern Diane, Kristina from the email team and Dan to pull together some examples of how you should do social media… as well as how it shouldn’t be done.

You can view the whole presentation above.  For a brief list of my do’s and don’ts, look no further:

The DO’s of Social Media:

  • Update consistently, but not too often
  • Start with people you know in real life
  • Share useful information with your network
  • Embrace new mediums (like mobile)
  • Make yourself aware of privacy rights
  • Take private conversations offline

The Don’ts of Social Media

  • Don’t overdo it
  • Don’t waste time with irrelevance
  • Don’t update all at once
  • Don’t flood your followers with things they don’t care about
  • Don’t make private thoughts public
  • Don’t abuse it
  • Don’t wait until everything is perfect

The speech went over very well and I had some positive comments from the esteemed attendees.

Giving a speech on a topic outside of your comfort zone can be equal parts scary and exciting – I highly recommend you try it!

Here is the official event description in case you’re interested:

If you are like most marketers, you are tired of hearing about “social media.”  Listening to people go on and on about Facebook, Twitter and LinkedIn, but never putting their importance into perspective.  Has anyone ever shown you specific good and bad examples of execution?  Explained how what could work brilliantly in one medium can fail miserably in another?  What should you do yourself and what might be best left to the pro’s; how to connect your activities without a cookie cutter approach and more.

Our Speaker, Jeff Sauer, of Three Deep Marketing gets under the hood of social media execution so that you walk away from this session with hands on learning and actionable skills.

3 Comments

  • Josh Braaten says:

    Hi Jeff – congratulations on such an honor! I’m sure your speech was well-received. Knowing your audience is so important and I think you hit on messages important for execs. I especially like how thin the line is between some of your do’s and don’ts. Understanding the nuances between sharing and sharing too much isn’t intuitive all the time.

  • Jeff Sauer says:

    Thanks Josh,

    I really appreciate the comment! There is definitely a fine line and nuance to social media, and it’s important to stress that point. I think that too many people are focused on whether or not they should do it, and not enough on how and why they should do it. Hopefully this helps a few people!

    Jeff

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