How to Become a Better Online Marketer
Let’s face it. The world of digital marketing is an unfixed universe. Its process is fast-moving and new strategies are developing everyday. No matter where you are in your marketing career, it’s never too late to learn the latest online strategies.
Here are some resources to introduce you to some of the latest elements of online marketing. We hope these free tools help you along the path to increasing results and revenue from your next digital marketing campaigns.
Email marketing is one of the oldest digital marketing tactics, yet it continues to deliver a higher ROI than just about any other online strategy. But this is not your father's email marketing anymore. That's right: this strategy has matured, and if you haven't revisited how you create email content since the early 2000's, you're most likely missing out on the major ROI and benefits of email. We take an in depth look into 5 key areas of email marketing and how they have evolved over the years.
Here's the truth, the majority of marketers FAIL at content marketing. Don't believe us, data shows the overwhelming amount of companies openly admit that their content marketing is not meeting their expectations. Learn the "do's" and "don'ts" of content marketing and how content strategy is the foundation for successful content marketing.
Everyday consumers turn to Google to search for where they can buy products and services near their location. If you’re business isn’t ranking in local search, you could be losing customers to your competition. Here's how you can get started with Local SEO.
It’s never been more important to include paid social media as part of your digital marketing strategies. Consumers of nearly every demographic spend countless hours on social media every week. If you’re not advertising on social you’re seriously missing out. In most social media platforms, clicks are inexpensive and highly targeted. Here's how to enhance your social media campaigns with paid advertising.
The 30-Minute SEO Checkup covers what every marketing professional should know about SEO. It teaches you how to test your website’s SEO strength with one 30-minute checkup. Start recognizing common SEO problems and fix basic issues to improve your site’s organic performance. Get started with the 30-Minute SEO Checkup.
Email marketing is changing. And it’s better now than ever before! Many brands are moving beyond the one-size-fits all mentality of email marketing. The result, better experience for consumers and better results for marketers. Learn the email basics and get started with this win-win marketing strategy. Learn Email 101.
Did you know businesses make an average of $2 revenue for every $1 spent on Google AdWords? That’s because paid search advertising delivers a powerful combination of targeting, segmentation and performance measurement. Learn the secrets to effective Pay-Per-Click (PPC) campaigns in PPC 101: Lead Generation in the Digital Age.
Google is more than a search engine. It’s also a verb! That’s right, the search engine company is also an action word for the activity consumers participate in everyday. Consumers use the search engine for tips, product information, comparisons, reviews, prices, and more. Essentially, they want immediate answers and they search online to find them. The question becomes: will the answers to their questions come from your company or its competitors the next time they Google? Get started with search engine marketing in SEO 101: Increasing Your Organic Traffic.
They say the key to a successful business is location-location-location. In the world of digital marketing, the best location is on the first page of Google search results. So, is your website set-up with this prime real estate in mind? See how you can take your SEO to a new level by optimizing content and strategy in the SEO 201 presentation.
Our webinar goes beyond the data and into treating customers like “real people.” After all, their goal is to learn about your products in a personal and trustworthy way. I know this sounds complex, but it doesn’t need to be that way. Our presentation helps you convert your connections into lifetime customers.
See how you can strike hot buttons and write scorching headlines. The free, 20-page eBook will help identify "power words" to reach your consumers. Download the FREE eBook.
Understand the essential data-driven strategies to convert today’s unpredictable buyer. The free, 40-page eBook is a “go to” resource teaching you: 1. How content marketing can capture leads, 2. How to use paid media to grow your business, and 3. Proven email and marketing automation strategies to enhance your ROI. Get the 40-page eBook.
The right image aids click-through rates, reduces bounce, improves engagement, and boosts conversion. Isn’t it time you discern which images are truly best for your marketing campaigns? Use the Hero Shot Scorecard and see how your images measure-up. Get the Hero Shot Scorecard.
We surveyed over 400 marketing professionals to identify marketing automation best practices. The results are included in our eBook providing insights on strategy and resources, barriers to success, and measuring your marketing automation performance. Get the 14-page eBook.
Successful websites should be cared for like living breathing organisms. As a marketer, you need to make sure every part of your website is as strong and healthy. We've made this simple with an Anatomy of Local SEO eBook. Our guide shows you all of the foundational SEO elements that make up the organism of your website. Use these Local SEO tactics to grow your business.
SEO companies often fail to optimize something immensely important, their agreement with you, the client. So we've made a list of 5 aspects of the SEO service spectrum that should be addressed prior to hiring an SEO Agency. See how you can set high expectations before hiring an SEO company.
You've heard it before... Mobile First. But are you walking-the-walk, or simply talking-the-talk. Our eBook shares how you can reach consumers in a world gone mobile. See how you can energize your engagement with mobile friendly email.
Did you know businesses make an average of $2 revenue for every $1 spent with Google AdWords. Unfortunately, many companies are unable to measure, analyze or attribute the success of their paid media campaigns. Here's a FREE Paid Media Toolkit to help you along the path to success. Oh, and if you have any questions about your current campaigns we offer a FREE Paid Media Audit as well.
19. SEO Scan
Do you know how your website performs against the competition? Now you can, a SEO Scan scores your website on a scale of 1 - 100 in search effectiveness. Better yet, it's free! Check it out and see if your website performs better than the top brands on SEO.