Student writing on blackboardThis February, it's time to hit the books again! Your favorite marketing organizations are putting together events for students, and former students. Join up on one of the three mentorship events, or re-educate yourself on common practices such as product launches or copywriting. No matter your online marketing interests, there is guaranteed to be something perfect for you!

February 1st
Ad Fed Media Auction
5:30 - 8:00 pm
The Happy Gnome

Would you like to help non-profit communities and small businesses and help your organization at the same time? Consider attending the Ad Fed annual Media Auction, considered to be one of the organization's premier fundraising events.

Auction items include broadcast ad time, newspaper and magazine ad space, creative and media consultation, out of home, direct mail, outdoor, transit and interactive media in an Internet auction. You don't want to miss this!

February 2nd
Ad Fed Mentorship Event
5:30 - 7:30 pm
Spill the Wine

If you are looking to engage with other professionals individually in a casual setting, the Ad Fed Mentorship event is perfect for you. Held four times a year, the Mentorship Circle events provide for a relaxed group discussion and networking.

February 3rd
Cocktails with Creatives
6:00 - 8:00 pm
Ginger Hop

Step out of the frigid air and into a warm, pleasant evening at the Ginger Hop in NE Minneapolis. Please join us Thursday, February 3rd, for the next installment of AIGA Minnesota’s Cocktails with Creatives. The event will run from 6–8pm and you are welcome to stay as long as you wish.

February 8th
Big Ideas 2011: Mapping the Consumer Landscape
7:30 - 9:30 am
University of St. Thomas, Minneapolis Campus, Opus Hall

What's the mood of the new consumer in 2011? What key values will be motivating buyers and dictating the success or failure of businesses? Iconoculture is ready to talk about this year’s "Big Ideas"—the consumer patterns emerging across categories and demographics—and interpret them for marketers. Join Iconoculture's strategist team as they parse the keys to understanding, and successfully marketing to tomorrow's consumer.

February 10th
MnSEM Search Party II: MnSEM Takes Over St. Paul
5:30 - 8:00 pm
Three Deep Marketing

Three Deep is proud to host the second Search Party event for MnSEM, as they discuss 2011 SEM trends. If you’ve heard a lot of 2011 predictions for the future of search and trends to follow, you’re not alone. For February, we turn to local search experts in Minnesota for their opinion on these predictions. What can our industry expect to see this year? What can you do to ensure your business is staying on top of the trends? Check out our blog post regarding the event!

Ad Fed Tasting Event
5:00 - 7:00 pm
Summit Brewery

Join Ad Fed and Ad2 in their annual tasting event as it heads to Summit Brewery. Included is the brewery tour and of course, free samples. This event is limited to the first 75 registrants, so sign up soon before tickets are gone!

February 11th
Ad2 Student Advertising Summit
8:00 am - 5:00 pm
McNamara Alumni Center, U of M

Students: Learn what it takes to stand out from your competitors. Engage with professionals and receive advice to prepare your skills to enter the fast-paced advertising industry.

February 16th
Copywriting in a New Media and Marketing Era
5:15 - 8:00 pm

In the past, great advertising campaigns were built around great language. Who doesnt remember such charming gems like, Mm, Mm good, Breakfast of champions, Think small and Good to the last drop. Todays advertising is integrated, mobile, and always in beta. Today, the modern copywriter must be multifaceted, and multi-lingual dreaming up social media brand strategy, brainstorming the next mobile app, never mind writing a headline or commercial. If youre going to be successful in the ad business now, youve got to understand the ever shifting realities of the brand creativity business.

February 17th
i612 Social Event
The Imperial Room

Join the i612 group for a social event sponsored by Specific Media. If you did not get an invite to the event, email invite@i612.org to get on the list.

February 18th
MIMA Higher Education Event
space150

More information to be announced for this special students-only event!

February 22nd
Spring 2011 MNtor Kick-off
6:00 - 8:00 pm
Martin|Williams

At the Kick-off, mentees and mentors get to know each other, develop a schedule of meeting times, set expectations and goals for the next four months. When, where and how often you meet and what you do is completely up to you. Once a week or three times a month? Both sound great! Go out to lunch, have coffee, catch a lecture, visit another design studio, or attend a client meeting? Fantastic!

February 23rd
Ad Fed: How Social Media is Changing Product Launches for Brands
7:45 - 9:30 am
International Market Square

Learn from Andrew Bailey, CEO and President of Proximity Canada on the different ways that social media affects your brand product launches. Discover what your business needs for all steps of the product launch process to ensure social media success.

February 24th
Deciphering the Marketing Impact of Healthcare Reform
7:30 - 9:30 am
University of St. Thomas

March 23, 2011 will mark one year since the passage of the Patient Protection and Affordable Care Act (PPACA), (commonly referred to as health care reform.)  Since that time, several provisions of the new law have been enacted, as will many more before it is entirely implemented in 2014. But what about its impact on marketing? For those of us responsible for marketing in our organizations, this will be an insightful panel discussion to learn major impacts, benefits and what others are doing, not only in our own area of accountability, but across the broader health care spectrum.

February 25th
Your Secret Just Hit Social Media, Now What?
7:30 - 9:30 am
Risdall McKinney Public Relations

In this session, you will learn the dos and don’ts of managing a crisis online—and, more specifically, in social media. Learn about the crucial steps necessary for controlling a groundswell and successfully navigating a crisis to build both your brand and your reputation.

2011 Minnesota PRSA Pro-Am Day
9:30 am - 4:30 pm
Locations around the Twin Cities

Pro-Am Day (short for Professional-Amateur Day) is an annual mentoring event matching Twin Cities PR professionals with PRSSA students in an effort to provide a day of job shadowing and networking for participating students to learn more about the PR industry.

As always, if you have events that you would like to share with the interactive/online marketing community, feel free to contact us!

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