Three Deep Marketing Blog

Google AdWords Enhanced Campaigns Roll Out – How Does This Affect Your Ad Spend?

Posted by | PPC | No Comments

Last week Google Announced major changes to their AdWords platform by rolling out an “Upgrade” to AdWords called Enhanced Campaigns. This is one of the largest changes to the AdWords system in years and has been discussed quite frequently by search marketers across the globe.

While this may be an actual enhancement for some, we view it as mostly marketing speak by Google to put a positive spin on a fairly unpopular set of changes among search marketers.

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Keeping Up with Google Analytics Major Updates

Posted by | Web Analytics | No Comments

Last week, Google made major announcements about upcoming changes to how Google Analytics will function and contribute to the future of digital marketing measurement. At Three Deep, we view all of these changes as improvements to the program, but it should also be noted that a few changes may affect how people currently have Google Analytics configured.

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Google Tag Manager Certified Partner – Three Deep Marketing

Posted by | Web Analytics | No Comments

Three Deep is proud to announce today that they have received a partner certification with Google Tag Manager. Google Tag Manager is a newly launched tool from Google that is free of charge, and consolidates your website tags with a single snippet of code. It also lets you manage everything from a web interface, so you can add and update your own tags, with just a few clicks, whenever you want, giving you greater flexibility, and let your webmasters focus on other important tasks.

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Social Analytics Tools vs. Google Analytics

Posted by | Social Media, Web Analytics | One Comment

A few weeks back, I received two emails back to back in my inbox. This is a regular occurrence of course, but both of these were promoting two different social analytics tools. One was for Instagram, the other for Pinterest. If you subscribe to news from any of the various social software programs, you’ll discover that they are quick to innovate a new way to track metrics for the latest social network.

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