Last month I received a message from Citrix about the renewal of my GoToMyPC account. After having success with GoToMeeting at Three Deep, I signed up for their GoToMyPC service in order to be able to remotely access my home computer while at work or traveling. The service is very slick and easy to use, but I haven’t really used it nearly as much as I intended while signing up. In fact, I can’t remember the last time that I actually used the service.
Last Tuesday, Three Deep had the honor of hosting a Google Engage Connect Event. Three Deep was one of just a small selection of agencies asked to host this event for small businesses to improve their online marketing initiatives. We were fortunate to have a few of our friends join us despite the snowy weather, both in the office, and online.
Last week Google Announced major changes to their AdWords platform by rolling out an “Upgrade” to AdWords called Enhanced Campaigns. This is one of the largest changes to the AdWords system in years and has been discussed quite frequently by search marketers across the globe.
While this may be an actual enhancement for some, we view it as mostly marketing speak by Google to put a positive spin on a fairly unpopular set of changes among search marketers.
Last night I received an email from Amazon that I viewed on my smartphone showcasing their upcoming Black Friday deals. It looked fairly standard in presentation, with a television, a computer and a tablet showcased in the email.
As a lifelong Google searcher, though, I am so accustomed to seeing the old format that I am still surprised each time the Knowledge Graph pops up. Even though it’s not a major change to the way search works, I’m left scratching my head pondering the question “is this bad, or just different?”
Last week, Google made major announcements about upcoming changes to how Google Analytics will function and contribute to the future of digital marketing measurement. At Three Deep, we view all of these changes as improvements to the program, but it should also be noted that a few changes may affect how people currently have Google Analytics configured.
From my experience, productivity tools that live in a browser also tend to die in a browser. For me, this is because I have so many tabs open that I tend to forget to go to the many persistent tabs I have open for Google+, the web version of Tweetdeck and even blogs that are powered by WordPress.
Three Deep is proud to announce today that they have received a partner certification with Google Tag Manager. Google Tag Manager is a newly launched tool from Google that is free of charge, and consolidates your website tags with a single snippet of code. It also lets you manage everything from a web interface, so you can add and update your own tags, with just a few clicks, whenever you want, giving you greater flexibility, and let your webmasters focus on other important tasks.