The future of SEO and the 30-Minute SEO Checkup. That's what you should know about SEO. And it's in this digital discussion.

 

Taylor:

We're starting this year off with some digital discussions. And one of the things we know is maturing strategy is SEO. I thought I'd start off this digital discussion with a friendly face. It's a face you might know, it's one of my coworkers Nate Plaunt. Welcome, Nate.

 

Nate:

Thank you. Thank you, I’m glad to be here.

 

Taylor:

So one of the things I want to cover, well actually there's probably two quick things I’d like to hit in this interview today. The first is, SEO continuous to be an emerging strategy. I want to hear a little more about what you think the state of SEO might be.

 

The second, we know that you have a presentation coming up that's the 30-minute SEO checkup so we want to hear a little bit more details about that as well. Going back to the first point, as SEO continues to grow and continues emerge in the market place as a digital marketing strategy. We just had the State of the Union address from the President. If I may be so cliché as to ask you what is the state of SEO is today. How would you respond?

 

Nate:

Well as the president of SEO, I respond to that question as... The state of SEO is everything is staying the same, but at the same time everything is changing. I know it doesn't make a lot of sense, but I’ll explain what I mean. Everything is staying the same meaning the same things will continue to work well for your website. Particularly the technical aspects technical of SEO. This is what you’re doing to make the site and its content more accessible and run faster, things of that nature. But at the same time, everything is changing. The landscape is

Changing, Google is adding more features, rich answer snippets, and other functionalities right from the search results pages. And it's not just Google. It's Bing, it's Yahoo and its international search engines. All are triggered by the technical aspects of your website that enabled the search engine crawlers to find information quickly.

 

Taylor:

So one of the things you mentioned a little bit was movements towards international SEO. How does that factor towards brands who are starting to play on a global scale?

 

Nate:

Yeah international SEO is an important thing. A lot of local brands play in the domestic market, so we don't pay attention to search engines other than Google because it's such a

big force here in the U.S. but for those brands that do play internationally. They've got to up their game to look at some other search engines like in Russia their number one search engine is Yandex. China their number one search engine is Baidu and Korea for example, their number one is Naver. So while Google still does have a presence in those locations not as big a presence or anywhere near as big of a presence really as it is here in the U.S. So there’s other strategies you can get optimize for search engines but number one website technically sound.

 

 

Taylor:

Technically sound, sounds like it is still a key element. The other aspect that comes into play is content. Is content still king, even on the international scale or when dealing with some of the international search engines you mention?

 

Nate:

I think that accurately translated content is definitely king. You need to speak to your audience directly in their native language. Even in their native dialect. Once you have your content professionally translated, I'm not saying use some over the Internet translator where you enter English text and here’s the Chinese translation. There's many different dialects so you need someone to be able to add that personalization layer. You need to tag it correctly, so in Baidu this is my China content here. Or this is my Mandarin content here, where I also have English content over on this side. The same thing, you think about the European Union. There are many, many countries that are in close proximity. So someone who is even traveling between France, Spain and Italy. That location has important factors. You need to target Spanish speakers in Spain. But maybe you also want to target people who are speaking Spanish right across the border. So, there are things you can do in the code of your website to make that happen.

 

Taylor:

Wonderful, so I will transition away from the International SEO for a second. Generally speaking, what would be one thing that you feel brands do very well? And on the flip-side, what is one area of improvement that you see with a lot of different brands?

 

Nate:

Well I think the number one thing that I see is that companies actually pay attention to SEO. Successful brands, or successful brands online pay attention to SEO. Because you really have to. Gone are the days when you could slap a website up and say okay I'm good. You have to do some intentional optimization. And for the most part, people are doing it.

 

The thing I see that time and time again that brands are not doing well, is paying attention to their website at a normal interval of time. So kind of plugging my own webinar right here. I'm going help these guys do a quick 30-minute check on their website that anybody really can do. You can do it every week every month, everyday if you want to it only takes

30-minutes and it’s going to give you a pretty good pulse on how your site is performing.

 

Taylor:

Great. That's a great transition into the webinar what are maybe one or two reasons you think that people should attend the webinar, or what they hope to learn at the webinar?

 

Nate:

At the webinar, what I'll be showcasing tools that I typically use on a day-to-day workflow at an SEO agency. I'll give the other marketers who are coming to this webinar an inside scoop on the things that I use. How to use them and really have a step-by-step checklist to follow and check their website.

 

 

Taylor:

Okay, so it sounds like you’ll be running through checklist introducing some SEO tools. The tools you mention, are offered for free of charge? Or is this stuff where people are going to walk away from the webinar and go subscribe to a platform that they didn't know about before?

 

Nate:

You know, I'm a big advocate of websites performing really well. Obviously, it's my profession, so I want to be as accessible as possible to people. So, everything that I going to show is free. It's a free webinar, these are free tools. Everything I'm going to show is free. It's free advice, so feel "free" to come join me.

 

Taylor:

Nice pun there. The final, final word on the webinar here. So it's the 30-minute SEO checkup. How often should a marketer actually check their websites? If there spending 30-minutes to do this than is it 30 minutes a day, 30 minutes a week, 30 minutes a month? I mean, how often should they perform this 30 minute checkup you're teaching them to do?

 

Nate:

As frequently as the site is changed. And so, things can change sometimes within your control. Obviously if it's a small site, you know when you add content and you know when you delete content. There's things you should check every time that happens. But if you run a bigger site you may not know that things are changing.  Maybe you're managing that website but you have no idea visibility to content changes in advance. So I would say probably check it once every two weeks, but the great thing about this webinar is that it enables you to do it in a very short order so as you make changes to your website you're

actually going be able to go back and do the same check and see an immediate

positive result.

 

I would say check it, fix it, check it again. And do it whenever time allows.

 

Taylor:

That's great. Great tips! I'm definitely looking forward to your session and thank you so much for being our guest today!

 

Nate:

Thank you, Taylor. I look forward to seeing everyone next week!

 

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