Entries from Category CPG Industry

So you know how weekdays can seem routine? You get up, shower, get dressed, drive to work, do your thing, go to lunch, do more of that thing, go home, watch TV, go to bed  x 5  (intersperse exercise, personal development and significant others as needed).  You know what I mean; even the best offices can become monotonous after a while. Until a challenge comes along; the ultimate test of man versus man.  I’m sure you can imagine where I’m going with this…. That’s right, the cook off.

Continue Reading Three Deep Meals.com Cook Off! →

I’m trying something new on the blog where I post some of the best marketer-related articles that I encountered during the month.  If people like it, I will do a link round-up at the end of each month highlighting articles that I find most relevant to the world of interactive marketing.  Leave a comment if you think I should continue on with this column!

When Life Hands You Lemons…

You make a documentary about how you turn your misfortune into lemonade – an inspiring tale about how to make the best of an unfortunate situation.  The premise of this feature film (35 minutes, available for free on Hulu.com and embedded below) is about how several people were laid off from large agencies during the recent economic downturn, and made the best of their situation by finding their true calling in life.

Continue Reading Becoming a Better Marketer – February 2010 Edition →

In December, several members of the Three Deep team attended an event at Google’s offices in Manhattan, NYC.  Google’s offices made for an intimate setting, and compelling presentations from BabyCenter’s Tina Starkey and Google’s Jim Lecinski made for a particularly worthwhile event for our team to attend.  Since many of our clients tend to be in the business of marketing to moms (and we often execute these marketing programs), this event was right in our sweet spot.

Parisian Love

The event started with a quick video that was produced by Google that told a love story through search.  It was a compelling video and told a great story of a long distance relationship where the subjects are brought together through the magic of Google.

Continue Reading Moms Are Searching For YOU →