Entries from Category Marketing Tips
A calculator is worthless unless you understand the math behind what it is calculating. If you didn’t spend years in grade school learning how to do addition, long division, fractions and square roots, a calculator would be little more than a random number game with a bunch of buttons.
Power tools can be used to do the job better than manual labor, but again, they can’t be fully appreciated until you use their analog alternative. A power drill is a lifesaver when you are cranking endlessly on a screwdriver with no indication of progress. A power saw can rip through a board in 10 seconds, where a handsaw might take you an hour and result in blisters galore. We use the primitive tools that have been used for ages and we dream of a quicker alternative.
Thankfully, calculators are a dime a dozen and most of us have a Home Depot around the corner.
Continue Reading It’s Never too Late to Automate, but Sometimes it’s too Soon →
August 6th, 2012 | Posted by Jeff Sauer
Categories: Marketing Tips,Productivity
When I first started working in the home improvement business as a sales representative, my sales manager began my training by saying: “All the leads you will ever run while you work here suck. Now that we’ve established that, we don’t have to talk about it ever again.” The point he was trying to make was that, even though the leads “suck” — if you handle them the right way, a sales representative can make a decent living selling to them. The same thing can be said about internet leads and lead generation services. Contractors that have used these services unsuccessfully, tend to paint “Internet leads” with a broad brush by saying they are poor quality — yet the most successful companies are able to generate a good ROI from them. Why?
Continue Reading Why All Online Home Improvement Lead Generation Services Suck →
June 1st, 2012 | Posted by Three Deep
Categories: Advertising,Base,Google AdWords,Home Improvement Contractors,Lead Generation,Local Marketing,Marketing Tips,Paid Search
Welcome to the twelfth edition of The Search, a weekly recap of all the interesting posts from the areas we deal with most: paid search, web analytics, social media, SEO, email, and mobile marketing. Check back each week to stay on top of the latest and greatest techniques in online marketing so that you can improve your skills and better serve your clients. Enjoy!
Mobile
Web Analytics
January 31st, 2012 | Posted by Diane Kulseth
Categories: Marketing Tips
Welcome to the eleventh edition of The Search, a weekly recap of all the interesting posts from the areas we deal with most: paid search, project management, social media, SEO, email, and mobile marketing. Check back each week to stay on top of the latest and greatest techniques in online marketing so that you can improve your skills and better serve your clients. Enjoy!
Mobile
September 28th, 2011 | Posted by Diane Kulseth
Categories: Base,Marketing Tips
Are you considering adding a home improvement blog to your website to increase your SEO efforts? As a company specializing in online marketing for home improvement companies, we would like to outline what a home improvement blog would do for your SEO.
Continue Reading A Home Improvement Blog — Your Best Way To Increase SEO →
September 15th, 2011 | Posted by Three Deep
Categories: Home Improvement Contractors,Lead Generation,Marketing Tips,Organic Search Optimization,Search Engine Optimization,SEM
Welcome to the tenth edition of The Search, a weekly recap of all the interesting posts from the areas we deal with most: paid search, project management, social media, SEO, email, and mobile marketing. Check back each week to stay on top of the latest and greatest techniques in online marketing so that you can improve your skills and better serve your clients. Enjoy!
Mobile
August 31st, 2011 | Posted by Diane Kulseth
Categories: Email Marketing,Google Analytics,Marketing Tips,Mobile Marketing,Organic Search Optimization,Paid Search,Search Engine Optimization,SEM,Social Media
Welcome to the ninth edition of The Search, a weekly recap of the articles we find most interesting from our service areas: paid search, project management, social media, web analytics, search engine optimization, email, and mobile marketing. Check back each week for the latest edition of The Search to stay on top of the latest and greatest techniques in online marketing so that you can improve your skills and better serve your clients. Enjoy!
This week, no matter if you do paid search for a large client or a small business, these blogs have you covered. Take a look at last week’s top online marketing articles regarding Paid Search.
If you’re going local in your Search Engine Optimization (SEO) efforts, take a look at last week’s article from Coconut Headphones. We at Three Deep also wish to enter the pool of online marketing articles with our discussion on Google’s change to SERPs and what that means for brands.
Looking for how to target your niche or drive facebook traffic to your website? Take a look at these top online marketing articles in the social media sphere for more information.
Mobile
Our top mobile marketing articles dive deep this week, focusing on customer retention and how to add a human touch to your mobile experiences. Check out the top online marketing articles for mobile marketing today.
Our email articles this week take a look at the holistic approach to email marketing, from initial sign up forms and list building, to the welcome email. Jump in with these top online marketing articles regarding email marketing today!
Project Management
When you get started as a new project manager on a project, there are a few things to cover, as well as when you are working in resilient projects. Time to take a look at the top online marketing articles for project management!
Are you an avid Google Analytics fan? You will love these articles regarding customer engagement and the definition of a visit change. But, if you’re not such an avid supporter, you will enjoy the article from SEO Book arguing why you may wish to use variety of web analytics tools. Head over to these top online marketing articles surrounding web analytics for more info.
August 24th, 2011 | Posted by Diane Kulseth
Categories: Marketing Tips,Mobile Marketing,Paid Search,Project Management,Search Engine Optimization,SEM,Social Media,Web Analytics
Welcome to the eighth edition of The Search, a weekly recap of all the interesting posts from the areas we deal with most: paid search, project management, social media, SEO, email, and mobile marketing. Check back each week to stay on top of the latest and greatest techniques in online marketing so that you can improve your skills and better serve your clients. Enjoy!
This week is all about Google AdWords and ways to enhance your current AdWords campaigns. Check out these great articles for more information!
SEOmoz makes headlines this week after Mozcon with the announcement of their brand new Open Site explorer, as well as how to best leverage your SEO for Search Retargeting. Take a look at all of these SEO posts for great search advice.
One of the big pieces of social media news last week was the implementation of the embed option for a LinkedIn job application for companies. Check out what other social media stories have been making the news.
Mobile
This week, mobile marketing focuses on the statistics. First, Mashable reports that Android has nearly 50% of the smartphone market worldwide, while e-Strategy covers mobile app usage. Find out more by reading these posts!
In email marketing for this week, these articles take a look at the possibility of integrating social media into your emails, what to consider or add in an email subject line, and what you should do for an email welcome series. Take a look!
Project Management
Finally, our top project management articles take you through the process of getting your project proposal ready, and lead you through some project therapy as well. How refreshing! Check out these articles for more information.
August 2nd, 2011 | Posted by Diane Kulseth
Categories: Marketing Tips
Welcome to the sixth edition of The Search, a weekly recap of all the interesting articles from the areas we deal with most: paid search, social media, web development, web analytics, SEO, and mobile marketing. Check back each week to stay on top of the latest and greatest techniques in online marketing so that you can improve your skills and better serve your clients. Enjoy!
This week’s paid search posts focused on measuring keywords, strategies for remarketing success, segmentation and settings in the Google Display Network. Take a look!
This week in SEO, we’re covering two of Google’s latest releases, changes to the Panda algorithm and of course, Google+. Also Coconut Headphones covers the best kept secret in SEOmoz’s tools. Check them out!
In social media, much of the news around Google+ has subsided. The social media articles for this week focus on Social Media Optimization, sharing, globalization and the prospect of social business. Put one on your reading list today!
Web Analytics this week tackles the basics of free web analytics tools, best practices and campaign analysis for email marketing and how an analytically empowered organization differs from most. Check them out!
Mobile
As mobile continues to further develop, so does the scope of their blog coverage. Take a look at these articles surrounding mobile CRM and mobile payments today!
What do you think of these posts that we have shared with you? Do you agree or disagree with the ones posted? We’d love to hear your thoughts, and invite you to leave us a comment or tweet us @threedeep.
July 19th, 2011 | Posted by Diane Kulseth
Categories: Marketing Tips
Welcome to the fifth edition of The Search, a weekly recap of all the interesting posts from the areas we deal with most: paid search, social media, web development, web analytics, SEO, and mobile marketing. Check back each week to stay on top of the latest and greatest techniques in online marketing so that you can improve your skills and better serve your clients. Enjoy!
This week’s paid search posts focused on targeting for the moment of conversion, how to properly target for that moment and write copy that converts in that moment. Check out the posts!
This week in SEO, we’re going back to basics. Learn about what should be in your SEO Toolbox from SEO Book, as well as SEO basic experiments with the new social network, Google+. Find out more in the links below:
The big news in social this week is obviously around Google’s launch of the Google+ network, but we’ve also included some great posts from Brian Solis and Smedio on social media strategy and social spam.
In the midst of ever-changing social plugins, it may get difficult to track what the “likes” “tweets” and “+1″ mean for your business. The Google Analytics blog breaks this down in their post:
Mobile
Google has released some great innovations for their mobile platform. Be sure to check out their new transit navigation and updated Google Docs. In other news, Smedio covers the rise of smartphone purchases and how that affects the mobile industry.
What do you think of these posts that we have shared with you? Do you agree or disagree with the ones posted? We’d love to hear your thoughts, and invite you to leave us a comment or tweet us @threedeep.
July 11th, 2011 | Posted by Diane Kulseth
Categories: Marketing Tips
A calculator is worthless unless you understand the math behind what it is calculating. If you didn’t spend years in grade school learning how to do addition, long division, fractions and square roots, a calculator would be little more than a random number game with a bunch of buttons.
