Entries from Category Marketing Tips
Welcome to the fourth edition of The Search, a weekly recap of all the interesting posts from the areas we deal with most: paid search, social media, web development, web analytics, SEO, project management, and mobile marketing. Check back each week to stay on top of the latest and greatest techniques in online marketing so that you can improve your skills and better serve your clients. Enjoy!
This week’s paid search articles take you all over the PPC sphere. Whether you’re looking for detailed AdWords lessons to get started in your first campaign, or are looking expand your Excel knowledge, these articles will help.
Our SEO top articles this week help to bring your SEO tactics to the next level. We personally enjoy the Top Ten Must Have Books on Usability and Search Engine Optimization.
This week, we hear from Ford’s head of social media with a new infographic. We also get two new articles from the Social Media Examiner on recommended tools and building a social media following.
Working on mobile? These articles focus on mobile apps, the strategy behind “Going Mobile” and what markets are perfect for social mobile. Take a look!
This week, we cover methods to better your project management, including websites focusing on project leadership, four methods to manage your budget and a nine step path to becoming a better PM.
Analysts, take note of the new GA improvements to mobile reporting, as well as the new digital measurement principles from ANA, 4As and IAB. Check it out!
Do you want to implement some of the ideas that you see in these articles, but need assistance in doing so? Please do not hesitate to contact Three Deep. We would be more than happy to help in the areas you’re interested in.
Welcome to the third edition of The Search (formerly called What’s Hott), a weekly recap of all the interesting posts from the areas we deal with most in online marketing: paid search, social media, web development, web analytics, SEO, project management, and mobile marketing. Check back each week to stay on top of the latest and greatest techniques in online marketing so that you can improve your skills and better serve your clients. Enjoy!
If you are seeking a way to discover more keywords for your PPC campaign and improve your account’s overall performance, check out these paid search related pieces for more clicks and conversions.
Looking at links? We are with these top SEO-related posts from the last week. Whether you’re creating canonical links to redirect your pages or working on a link building campaign, these resources will help you get results.
This week’s social media headlines focus on the human element of social media. These articles will discuss everything from the broad human influence on social media to specific needs such as reputation management and how to utilize your community for crowdsourcing. Check them out!
Looking to get started with mobile marketing? Have no fear. These mobile-related posts from last week take you through a mobile strategy, from the beginning, to mobile optimization, rules of engagement and finally case studies regarding this medium. Take a look.
Do you know why some projects fail? With these top project management related articles, you can learn why a project may fail and how to improve with empowered project teams, scarce resource solutions and more.
We love analytics at Three Deep, and these three articles are great to take your web analytics to the next level. A special mention to Avinash Kaushik for his 5th year of blogging at Occam’s Razor, we enjoy your blog and look forward to the next five years of your insights.
Welcome to the second edition of What’s Hott, a weekly recap of all the interesting posts from the areas we deal with most in online marketing: paid search, social media, web development, web analytics, SEO, project management, and mobile marketing. Check back each week to stay on top of the latest and greatest techniques in online marketing so that you can improve your skills and better serve your clients. Enjoy!
Would you like to share an article surrounding online marketing that should be in the mix? Leave it in the comments below, or tweet us @threedeep. Don’t forget to stop by next week for more awesome online marketing articles!
Welcome to the first version of What’s Hott, a weekly recap of all the interesting posts from the areas we deal with most: paid search, social media, web development, web analytics, SEO, project management, and mobile marketing. Check back each week to stay on top of the latest and greatest techniques in online marketing so that you can improve your skills and better serve your clients. Enjoy!
As we close out the holiday season and move into a fast-paced New Year, the local online marketing groups have set up plenty of opportunities to further your marketing skills, and interact with other members of this great Minneapolis and St. Paul community. Whether you’re seeking more focus on users, publishing with social media, or just another happy hour to mingle with friends and new faces, there is an event that is perfect for your needs.
12:00 – 1:00 pm
Join Rick Mahn & Mykl Roventine for a roundtable webcast on the December Social Media Breakfast, Minneapolis St. Paul (SMBMSP) topic of Events.
MNAMA Know More! Marketing Event
7:30 – 9:15 am
University of St. Thomas Minneapolis Campus
Know more than you ever thought you could (or should) about your prospects and clients.This interactive presentation has a huge “WOW” factor—you will be shocked at what you don’t know (but soon will). All attendees also receive complimentary access to the Know More! Center and downloadable toolbar, making it easy and fun to practice what you will learn.
SMBMSP Community Call II
12:00 – 1:00 pm
Join Rick and Mykl and some of the SMBMSP members on a community call addressing the future of SMBMSP as well as your questions and concerns regarding the community.
Evolvedesign: Roundtable Discussion
5:00 – 9:00 pm
Willey Hall, University of Minnesota West Bank
In the 60s, graphic design changed the visual landscape. 50 years later, the ground continues to shift. Will Minnesota remain a design center? Come spend an evening with 13 leaders as they look at where design was, is, and needs to go. Communication Arts editor, Patrick Coyne moderates.
AdFed Happy Hour at FAME
5:30 – 8:30 pm
Decent cocktails. Moderately tasty apps. And deep, soul-searching conversations about the nuances of [ridiculously fascinating subject here] and the rampant misuse of [other, maybe more controversial subject here].So plan on DVRing Real Housewives (c’mon, we know you watch it), and join us as we blow your mind with a somewhat industry-relevant presentation, topic yet TBD. After all, we have the whole night before the event to come up with something riveting. Bring a pen and plenty of empty palm space. You’re definitely going to want to take notes.
MIMA Cultivating a User – Centered Culture
5:15 – 8:00 pm
International Market Square
Please join us as Nancy Lyons and Meghan Wilkers of Clockwork Active Media Systems and Geek Girls Guide fame share their insights on creating a user-centered culture. Starting with the big things (what management can do) to the tactical things (what individual team members can do), they’ll also answer questions like “How does work culture impact the success of a project?” and “What can you do to create a support system that empowers people to influence change within an organization?” They’ll also share stories from their years of exploring and creating user-centered cultures in the workplace.
SMBMSP After Hours
6:00 – 8:30 pm
Join the SMBMSP Crew for an intimate, evening discussion of business, startups, entreprenuership, retail, and of course, social media.
MNAMA Building Mobile into your Strategy
5:30 – 8:30 pm
Location Vic’s on the Minneapolis Waterfront
Mobile doesn’t have to be an elusive media. How can you use mobile in your own company, whether you are B2B or B2C? What else are people using other than apps? This innovative panel will help demystify the mobile world and give you ideas on how to incorporate mobile strategies and technologies into your marketing mix.
SMBMSP #33: Publishing
8:00 – 10:00 am
SMBMSP takes on Publishing in Social Media for their 33rd breakfast and bacon series. Stay tuned for more information on speakers and topics.
As always, if there is an event we missed, feel free to tweet us @threedeep on Twitter, or fill out a Contact Us form to make sure we put it on the list.
As the snow falls, it’s time to think about social media engagement, empowering others, and energizing brands. It’s also time to look toward the most wonderful time of the year. These great Minneapolis / St. Paul organizations have a great selection of events to not only celebrate the holidays, but learn something new!
Engagement: There’s a Map for That!
7:30 am – 2:30 pm
To truly engage an audience in a brand, product, worthy cause or event now requires more than just a news release and talking head. The rules of PR have changed. The lines are blurred, and few can successfully navigate without integrating PR with other avenues of online marketing. If you are seeking guidance on when and how to integrate marketing efforts for bigger, better results, then join us for the 2010 Minnesota PRSA Professional Practices Conference.
12:00 – 1:00 pm
The folks of Social Media Breakfast – Minneapolis/St. Paul cover mobile technology and social connectivity with a panel of experts.
Holiday Meet and Mingle at OLSON
5:30 – 7:00 pm
Celebrate the holiday season with a Meet & Mingle hosted by OLSON, a fast-growing agency recently named to the Metro 100 and Inc. 5000 lists. Located at OLSON’s headquarters in downtown Minneapolis, this event will allow you to network with other public relations and advertising professionals while experiencing the fun environment this agency is known for.
MDMA Holiday Party
5:30 – 8:00 pm
Come celebrate with the folks of the Midwest Direct Marketing Association and tour Target Field. A silent auction will also be included.
3M Health Care – Energizing a Brand to Drive Business Growth
4:00 – 6:30 pm
3M Innovation Center Executive Forum
After celebrating 50 years of innovation and solutions for healthcare providers this year, 3M Health Care took a closer look at the value of its 3M Medical Tapes and Bandaging brand, its relationship with customers, and the change needed to energize the image of this long established product line. In this presentation, 3M Medical Tapes Global Marketing Manager, Mary Glennon, will walk through the process that 3M and One–Up Marketing used to create a new brand strategy for the 3M Medical Tapes business and revitalize a mature product category. Mary will share key insights and surprising findings from this brand journey.
MWMC’s Women Launching Women: Angela Chambliss
6:00 – 8:00 pm
Join MWMC and Angela Chambliss, senior manager for Best Buy’s Women Leadership Forum (WOLF), to learn how Best Buy is driving innovation while promoting women leadership through its Women Leadership Forum (WOLF). WOLF is made up of Best Buy hourly employees, corporate and executive employees and even Best Buy customers. Internally it promotes women leadership and professional growth through WOLF packs and events, and allows Best Buy to learn more about their female customers by connecting WOLF packs with the community. Bring your business cards and network with other current and future female leaders.
7:30 – 9:30 am
University of St. Thomas, Opus Hall, Minneapolis Campus
If you are responsible for getting work done with and through others—whether they are co-workers, clients or other teams at work—you are a leader. Ever wonder why some leaders achieve results through others so effortlessly? Come and find out how. This is a golden opportunity to grow and learn from a skilled and experienced executive coach. Martha Carlson, an experienced leader and executive coach, will help you improve your leadership effectiveness, help you understand more about your personal leadership style and how to be a more mature leader.
MIMA Holiday Party
Five Event Center
The holidays will be here faster than you can say “Chrismahanukwanzakah.” Come celebrate with MIMA friends old and new at the Annual Holiday Party. Have a drink on us! It’s free to pre-registered members, as always. This year we got you something a little extra: FREE VALET PARKING. You’re welcome. Come and make sure it fits!
SMBMSP #34: Holiday Edition
8:00 – 10:00 am
Our Holiday Edition of SMBMSP will feature a discussion on physical communities using online community tools.
I’m trying something new on the blog where I post some of the best marketer-related articles that I encountered during the month. If people like it, I will do a link round-up at the end of each month highlighting articles that I find most relevant to the world of interactive marketing. Leave a comment if you think I should continue on with this column!
When Life Hands You Lemons…
You make a documentary about how you turn your misfortune into lemonade – an inspiring tale about how to make the best of an unfortunate situation. The premise of this feature film (35 minutes, available for free on Hulu.com and embedded below) is about how several people were laid off from large agencies during the recent economic downturn, and made the best of their situation by finding their true calling in life.
Continue Reading Becoming a Better Marketer – February 2010 Edition →