Welcome to the ninth edition of The Search, a weekly recap of the articles we find most interesting from our service areas: paid search, project management, social media, web analytics, search engine optimization, email, and mobile marketing. Check back each week for the latest edition of The Search to stay on top of the latest and greatest techniques in online marketing so that you can improve your skills and better serve your clients. Enjoy!
Paid Search
This week, no matter if you do paid search for a large client or a small business, these blogs have you covered. Take a look at last week’s top online marketing articles regarding Paid Search.
- Search Engine Land: Google Testing Unique AdWords Format Designed for Gmail
- PPC Hero: My Top 5 AdWords Filters For PPC Managers
- Search Engine Journal: Guide to Keyword Research for Highly Technical Clients
- Google Inside Adwords: Introducing Learn with Google
- Entrepreneur: A Look at Pay-Per-Click Tools for Small Businesses
Search Engine Optimization
If you’re going local in your Search Engine Optimization (SEO) efforts, take a look at last week’s article from Coconut Headphones. We at Three Deep also wish to enter the pool of online marketing articles with our discussion on Google’s change to SERPs and what that means for brands.
- Coconut Headphones: SEO for Local Search: The Complete Guide
- Three Deep Marketing: Google’s Change in SERPs – Good for Brands?
Social Media
Looking for how to target your niche or drive facebook traffic to your website? Take a look at these top online marketing articles in the social media sphere for more information.
- Social Media Examiner: This Week in Social Media
- Social Media Today:Top 10 Tips: Target Your Niche in Social Media
- Social Media Today: 5 Tips for Driving Facebook Fans to Your Website
- Read Write Web: Skype Acquires Group Messaging App GroupMe For $85 Million
Mobile
Our top mobile marketing articles dive deep this week, focusing on customer retention and how to add a human touch to your mobile experiences. Check out the top online marketing articles for mobile marketing today.
- The Lunch Pail: New Research on Customer Retention and Mobile
- Future Lab: Adding a Human Touch to the Future of Mobile Experiences
- e-Strategy.com: 4 Steps to Jumpstart Your Business’ Mobile Presence
Our email articles this week take a look at the holistic approach to email marketing, from initial sign up forms and list building, to the welcome email. Jump in with these top online marketing articles regarding email marketing today!
- AWeber: From Web Forms to Welcome: What to Write in Your Email Campaign
- Bronto Blog: 21 Ways to Build Your Email List Organically
- Email Critic: 6 Interactive Marketing Email Ideas
Project Management
When you get started as a new project manager on a project, there are a few things to cover, as well as when you are working in resilient projects. Time to take a look at the top online marketing articles for project management!
- Project Management Tips: Three Things a New Project Manager Must Do with the Project Team
- The Project Shrink: WHY WORKING IN RESILIENT PROJECTS IS LIKE YOGA
Web Analytics
Are you an avid Google Analytics fan? You will love these articles regarding customer engagement and the definition of a visit change. But, if you’re not such an avid supporter, you will enjoy the article from SEO Book arguing why you may wish to use variety of web analytics tools. Head over to these top online marketing articles surrounding web analytics for more info.
- Google Agency Blog: Analytics for Agencies: Measuring Customer Engagement
- L3 Analytics: Change to Definition of a Visit in Google Analytics
- SEO Book: Why You Should Use Multiple Web Analytics Tools
