Entries from Category Organic Search Optimization

Two weeks ago, I bared all and showed you our worst SEO project results. Today it’s time to brag a little about some good results. Not very timely coming mid-way through 2009, but here we lay out our best project from 2008

What was your most successful SEO project? What went right and why?

Our most successful SEO Project in 2008 was the re-launch of <redacted>.com in 2008.  This project was very complex from an SEO standpoint, because it involved merging two completely different web sites into one unified site, requiring many seo techniques .  Under a truncated timeline and much pressure, Three Deep was able to analyze the new site from and SEO perspective and give detailed instructions on how what techniques to use to structure the site for maximum SEO results.  Specifically, during the transition process, we were able to accomplish the following:

Continue Reading SEO Q&A – What Was Your Best SEO Project? →

Another question we answered during the RFP process for a potential client.  As you can see, they did their homework.  Fortunately, our answers to the question below, as well as our questions about performance based SEO and others helped us get the gig!

What are the practical search engine changes you see that are going to impact your SEO in 2009?

1) Personalization of search rankings is increasing every day with new techniques.

Continue Reading SEO Q&A – Search Engine Changes in 2009? →

Several of the SEO Q&A questions coming up in future weeks come from various RFP’s that we have been asked to answer.  Now that this process is over, we are displaying some of our highest quality answers on the blog.

Worst SEO project?  What went wrong and why?

The worst SEO project Three Deep worked on last year (2008) was for <redacted>,

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This SEO question came to me indirectly through Twitter. Three Deep is developing a good relationship with the excellent ladies at the Savvy B2B marketing blog, and in order to keep up with one another, we follow our mutual Twitter updates. When @michellelinn had a question about WordPress techniques (which is my favorite thing in the entire world), I knew I could help. Here’s how it all went down (in true multi-channel fashion):

My website, built on WordPress, is only showing up in Bing (not Google or other search engines). Any ideas on what I can do? Many thanks!

2:18 PM Jul 1st from TweetDeck

Continue Reading SEO Q&A – Search Engines Can’t Find My WordPress Site →

Got this question from a potential client earlier this year during the RFP process, and thought it would be worthwhile to share with our readers.

What is your agency position on performance based SEO?

There are several factors that need to be taken into account when discussing performance based SEO in order to ensure that the project is successful and cost effective for both parties. 

Continue Reading SEO Q&A – Performance Based SEO →

I’m going to make an attempt at a series of posts around SEO questions/issues that often come up in my day to day workings and the techniques that help us in that work.  If you have specific questions that you would like to have answered, please feel free to leave a comment on any SEO Q&A post, tweet @ThreeDeep or by filling out the contact form.

Q: Why do you recommend creating unique files and/or file names for each page on a site when you can just use AJAX, Flash, Lightbox or Div tags to show/hide content without refreshing the page for a better user experience?

A:  There are several reasons why you would want to paginate your content.  Here are 4 prime examples:

1. SEO is important!  You took the time to invest in an SEO consultant, now listen to their advice and their techniques so that your site can be properly optimized for search.  If you don’t have pages dedicated to your keywords, how do you rank?

   Continue Reading SEO Q&A: Navigation Elements →

Congratulations to our client Cardinal Builders for being mentioned in the upcoming issue of Replacement Contractor Magazine. Cardinal Builders will be featured in the article To Your Credit.  The story is about how contractors are quickly incorporating the new tax credits that are available to homeowners who make qualifying replacement window upgrades in 2009 or 2010 into their overall marketing strategies. View the article from Replacement Contractor Magazine featuring Cardinal Builders.

Two days after the 2009 Economic Stimulus Bill was signed into law in February, Cardinal Builders VP of Operations Mike Lelasher called Three Deep Marketing with an idea.  He wanted to put a red CNN style breaking news banner across the top the Cardinal website with the headline:

Breaking News: President Obama signs stimulus plan into law, includes up to $1500 tax credit only for windows with .30 u-value or lower. All windows Cardinal Builders offer meet or exceed requirements to earn tax credit. Click here for more information.

Continue Reading Three Deep Marketing Client Cardinal Builders Featured In Replacement Contractor Magazine. →

I have heard a lot of discussion over the last year about nebulous leads, especially in the home improvement industry. What do I mean by “nebulous?”  By definition, nebulous means indefinite.  A nebulous lead is prospective buyer for your product that happens to be early in the educational buying spectrum.  While they might not be at the stage of soliciting estimates yet, (and therefore won’t respond to traditional advertising), these prospects certainly have product needs on their mind and are gathering information preparing to do the project.  Putting systems in place that identify these potential customers presents a tremendous tactical opportunity for savvy companies to make contact with these prospects before their competitors.  These companies are then able to introduce their company and their products to these potential customers; building goodwill that can ultimately be translated into a sale when they are ready to buy.

Marketers typically identify this type of prospect by offering free information such as a whitepaper, or a free sample or through sweepstakes marketing efforts — the thought being that if an individual is interested enough to request a free window brochure, or sign up to win a house full of windows they will become a window buyer sometime in the foreseeable future.  Conventional wisdom suggests that 85% of respondents to these types of offers are prospects for the product.

Continue Reading Nebulous Leads – Can Your Company Turn Them Into Sales? →

November / December 2008 issue of Replacement Contractor.

Tom Audette, National Sales Manager for Home Improvements was the featured writer of the Trade Secrets column Search Friendly. This column which included contributions by Jeff Sauer and Dan Derosier, highlighted the importance of Search Engine Optimization (SEO) for a home improvement contractor’s website.

Among the highlights of the article:

Continue Reading Three Deep Marketing Featured In Replacement Contractor Magazine →