Entries from Category Social Media
A few weeks back, I received two emails back to back in my inbox. This is a regular occurrence of course, but both of these were promoting two different social analytics tools. One was for Instagram, the other for Pinterest. If you subscribe to news from any of the various social software programs, you’ll discover that they are quick to innovate a new way to track metrics for the latest social network. This is great if you’re already paying for a software subscription, and it’s added free of charge, but what if it’s not?
Measuring Objectives
Before you pull out your company credit card to place an order for the latest social analytics software, take a second to think about what you’re going to measure. Are you going to measure the trend of new “likes” or followers? The total amount of repins that each of your new products gained when placed on a company Pinterest board? Be sure to determine what your objectives are in measuring your social efforts. It often has something to do with the value of social referrals to your website or to the value of your greater social community.
The Value of “Like” on your Website
Do you ever link to your website from your social accounts? If you have some basic website analytics software, such as Google Analytics, Adobe Omniture, or WebTrends, pull it open, and see what sorts of traffic each network has generated for your website. Do you see a big spike in your Facebook-referral traffic after hosting a big fan competition, or a decline from Twitter when you took a vacation and no one bothered to send out a tweet or two? Mark down what dates you saw spikes or dips from your social networks, and any rationale for why you think it may have happened. If you track conversions, or purchases that users make on your site, check to see if they mirror the same spikes and dips that your social traffic experienced.
Social Value from the Network
If you don’t particularly care about traffic to your website from social networks, think about how your company generates revenue from social itself. Is there an app that they use to download coupons, or make purchases right on a particular network?
If you find yourself saying “we just use that social network to build community, not generating revenue”, that notion is completely fine. But then ask yourself: Is it worth spending money on a software for a social tactic that doesn’t usually generate additional money for your company? Are there analytics tools that you can use for free to track community growth? Facebook Insights provides some great baseline metrics, and tools like Crowdbooster can give you weekly emails on how your Twitter follower count is doing.
Digging Deeper into Social Analytics
This past week, I attended an event with the Minnesota Interactive Marketing Association (MIMA) presented by Adam Singer of Google. He showed us that there are even more options than just tracking referrals from social media, you can see some of the conversations that are happening on certain networks in Google Analytics. If you haven’t checked out this option, I highly suggest that you do!
He also mentioned Justin Cutroni’s social dashboard, which I quickly added to almost all of our client accounts in GA. Why? Just check out all the data!
Here, not only you can tell which social networks are getting you the most traffic, but which ones are actually making you money. You can see how it compares in generating new visitors to your website, and finally, how much traffic your site generates from mobile.
If your social efforts are purely based on building community and gaining the largest number of “likes” in your industry, then certainly check out those special analytics tools geared toward particular networks. But if you want to get down to the details and tell your CEO why you should stick with social because it will make you money, then I’d definitely make sure you have Google Analytics properly configured on your site and get started analyzing some results!
September 20th, 2012 | Posted by Diane Kulseth
Categories: Facebook,Google Analytics,Social Media,Twitter,Web Analytics
If you’ve been paying attention to any of the recent social media news, you’ll be certainly aware that there’s a new program that helps you to detect your “fake”, or spam followers on Twitter. Of course, I wanted to see how Three Deep was performing in this area. As I suspected, we’re doing just fine.
Ahh, not too bad!
That wasn’t the account I was worried about. Having once on a whim, followed a friend’s advice and placed a Fiverr order for a bunch of followers to my personal (@dianekulseth) account, I wanted to see how much impact my temporary lapse of judgment affected my “score”.
Apparently, a lot.
56%??? OUCH!!
What to Do With Your Spam Followers
Only 34% of my Twitter followers are legitimate? Not good! While this tool has been great for identifying accounts that are loaded with spam followers, it leaves nothing for those of us recovering one-time black hats. After a bit of perusing, I have come up with three options for those of us who have a bunch of fake followers.
1. Wait it Out
So what if you have a majority of spam followers following your Twitter account? Does anyone REALLY care? Not to mention, it will make you look legitimate to have more followers, right? Not if tools like StatusPeople continue to gain awareness in the social media industry. If it’s this easy to discover how many fake followers a user has, it’s very likely that this tool will become more mainstream. Maybe Twitter will continue to cut down on spam and your follower accounts will slowly decrease on their own. It’s really your choice.
2. 100% Manual Removal
When you first got your Twitter account, you probably looked at all of your Twitter followers. Maybe you still do. At some point, you likely removed someone by blocking their account from following yours, because you saw it to be spam. You can do the same. It’s a tedious process but it will help you cut down on your percentage.
Note: Twitter currently allows for only 1,000 unfollows a day.
How to detect a spam follower (Disclaimer: Many legitimate followers can have some of these criteria, use with caution):
- They don’t have an avatar
- Their avatar is usually a duplicate of another account, or could be considered Not Suitable for Work
- They follow significantly more accounts than they have followers
- They have no bio
- They rarely tweet
3. Assisted Manual Removal
After determining I wanted to remove the bulk of my spam followers, I discovered TwitBlock. It discovers spam followers based on the criteria listed above, and provides a measure of the probability of the account being a spam account. You can then choose to block the account from the TwitBlock interface. Be warned that they only take a sample of 3,000 followers, so you will have to conduct this multiple times to identify all of your spam followers if you have a lot. This program is integrated with Twitter via OAuth, so the 1,000 unfollows a day still applies.
Wait, there’s no easy solution?
Sadly, for those of you who were looking for a quick fix to this issue, you will not find one. Removing spam Twitter followers is certainly more difficult than it is to add them. It just takes a lot of patience and effort, but your spam percentages will decrease (as will your overall followers). The challenge awaits!
What percentage of your Twitter followers are spam? Are you going to do something about it, or allow your account to sit? We’d love to hear your thoughts!
August 16th, 2012 | Posted by Diane Kulseth
Categories: Social Media,Twitter
Welcome to the tenth edition of The Search, a weekly recap of all the interesting posts from the areas we deal with most: paid search, project management, social media, SEO, email, and mobile marketing. Check back each week to stay on top of the latest and greatest techniques in online marketing so that you can improve your skills and better serve your clients. Enjoy!
Mobile
August 31st, 2011 | Posted by Diane Kulseth
Categories: Email Marketing,Google Analytics,Marketing Tips,Mobile Marketing,Organic Search Optimization,Paid Search,Search Engine Optimization,SEM,Social Media
Welcome to the ninth edition of The Search, a weekly recap of the articles we find most interesting from our service areas: paid search, project management, social media, web analytics, search engine optimization, email, and mobile marketing. Check back each week for the latest edition of The Search to stay on top of the latest and greatest techniques in online marketing so that you can improve your skills and better serve your clients. Enjoy!
This week, no matter if you do paid search for a large client or a small business, these blogs have you covered. Take a look at last week’s top online marketing articles regarding Paid Search.
If you’re going local in your Search Engine Optimization (SEO) efforts, take a look at last week’s article from Coconut Headphones. We at Three Deep also wish to enter the pool of online marketing articles with our discussion on Google’s change to SERPs and what that means for brands.
Looking for how to target your niche or drive facebook traffic to your website? Take a look at these top online marketing articles in the social media sphere for more information.
Mobile
Our top mobile marketing articles dive deep this week, focusing on customer retention and how to add a human touch to your mobile experiences. Check out the top online marketing articles for mobile marketing today.
Our email articles this week take a look at the holistic approach to email marketing, from initial sign up forms and list building, to the welcome email. Jump in with these top online marketing articles regarding email marketing today!
Project Management
When you get started as a new project manager on a project, there are a few things to cover, as well as when you are working in resilient projects. Time to take a look at the top online marketing articles for project management!
Are you an avid Google Analytics fan? You will love these articles regarding customer engagement and the definition of a visit change. But, if you’re not such an avid supporter, you will enjoy the article from SEO Book arguing why you may wish to use variety of web analytics tools. Head over to these top online marketing articles surrounding web analytics for more info.
August 24th, 2011 | Posted by Diane Kulseth
Categories: Marketing Tips,Mobile Marketing,Paid Search,Project Management,Search Engine Optimization,SEM,Social Media,Web Analytics
This August, the online marketing scene in Minneapolis turns to building connections. Whether over a barbecue before golfing, or at the premier marketing event in the Twin Cities, we have the perfect event to build your connections and maybe learn something in the process.
August 11th – Featured Event
Alphabet Bash 2011
4:30 pm – 10:00 pm
Epic Event Center
Join the fun for the sixth annual Alphabet Bash at Epic Event Center. It’s the “can’t miss” networking event for Minnesota’s marketing, advertising, communications and creative professionals. There will be a networking presentation at 4:30 pm and networking opens to all at 6:00 pm.
Sponsoring organizations include:
AdFed
MNAMA
IABC MN
MDMA
MIMA
MMPA
MWMC
MNWIFT
PRSA
August 17th
MIMA Mobile Relationship Development
7:30 am – 9:30 am
Nicollet Park Pavilion
Mobile marketing is a new terrain for many companies these days. It is an exciting time but also overwhelming and confusing. It is more important than ever to take a step back and create a holistic mobile strategy. Mobile initiatives will not be successful if viewed as a stand-alone channel an iPhone app is not a mobile strategy. One of the first steps is to map out your customer lifecycle and identify opportunities to weave in smart mobile marketing touch points to drive deeper engagement. Join MIMA for this great event!
August 19th
AdFed Golferoo
11:30 am – 7:00 pm
Como City Golf Course
Whether you’ve never picked up a golf club in your life, or if you’re the next PGA star, AdFed’s Golferoo is the premier event for marketing and advertising professionals who like to golf. Meet up with your favorite coworkers and industry contacts for a lunch on the grill, then channel your inner golfer on the traditional 18-hole course. Golferoo will be taking place rain or shine, so bring sunglasses and an umbrella!
August 23rd
MNtor Kickoff (AIGA)
6:00 pm – 8:00 pm
The Herkimer
We believe that by providing an introduction between like-minded people and allowing them to determine their own course of action, strong relationships will develop. At the program kick-off event, mentors will meet their mentees — either as a 1-on-1 pairing or as a small group, depending on individual preferences. At the Kick-off, you’ll get to know each other, develop a schedule of meeting times, set expectations and goals for the next four months. When, where and how often you meet and what you do is completely up to you. Sign up today!
August 26th
SMBMSP 39: Social SEO
8:00 am – 10:00 am
Cambria Suites
How do large and small brands alike integrate social media, SEO and content marketing to increase sales and improve customer engagement? Get the scoop from SMBMSP’s featured speaker, Lee Odden, CEO of TopRank Online Marketing.
August 1st, 2011 | Posted by Diane Kulseth
Categories: Marketing Events,Social Media
I have heard this enough and I would like to put this rumor to rest.
Facebook has continually stated that it will not charge users for its basic service. It is even stated when you login:
What Facebook Charges For
You can pay for two things (to my knowledge).
1. Facebook Credits
Credits allow a Facebook user to use a virtual currency to pay for things on Facebook. It is usually associated with upgrades in games and a myriad of other uses. More information on Facebook Credits can be found here: http://www.facebook.com/credits/
2. Facebook Advertising
If you want to promote your website, Facebook Page, or something else, there are numerous options you can pursue through Facebook Advertising. If you are interested in Facebook Advertising, please contact Three Deep Marketing for more information. If you are looking for some general information visit: http://www.facebook.com/adsmarketing
Do you have questions about Facebook advertising? We have answers. Contact Us Today.
July 1st, 2011 | Posted by Three Deep
Categories: Facebook,Facebook Advertising,Social Media
Tags: facebook ads, marketing ideas, Social Media
In the world of Twitter, it is common practice to gain more followers, you should often follow users and hope that they will follow you back. This practice is a great way to not only gain more followers for your account, but also find relevant thought leaders who can be an invaluable resource to your team. There are many services that will charge you a fee to simply do precisely that. You’ll gain thousands of followers in the process, but since you are following numerous users at the same time, how do you keep relevance to those you follow?
Does “free” = Lots of MY time?
Of course there is a free option for all of this: manual following. While it may take a significant amount of time to develop such a list, pledging to follow even a few knowledgeable people a day can have a positive result on your efforts.
So where do you look when your Twitter account is looking for quality finders, who will also be likely to follow you back?
The easy answer for more people to follow?
Twitter itself. There are a variety of options to find quality people to follow:
1. Twitter lists: You know who you turn to for expertise on Twitter. See what lists they have and who influences their knowledge. Also, if you’re on any lists, see what commonalities you have with the others listed. Maybe there will be a few who offer a unique viewpoint that you’ve never considered.
2. FollowFinder by Google: Google has recently released a new tool called FollowFinder that takes accounts that are similar to yours and recommends them to you, with an OAuth login to immediately follow them without leaving the page. While this is a great tool, it has been known to have faulty relevance, and only has a limited amount of results.
3. Your RSS feeds and bookmarked websites: If you haven’t done this yet, you certainly should try to locate the Twitter accounts for your favorite websites. This provides more depth to the sites you subscribe to, and give you a better opportunity to express your thoughts to those in charge of the blog or website.
How do I know if they’ll follow me back?
There is undoubtedly no guarantee that sending out a follow will give you a follow back. The best way to gauge such a likelihood, is to check out the follower/following ratios. If they don’t follow a lot of people, but have thousands of followers (such as celebrities), you likely won’t get a follow. The opposite can also be true. If an account follows a lot of people, it may be more focusing on who to follow than looking at who is following.
In the end, it is always up to you and everyone else who maintains your account to determine who to follow, but one good principle is to try to follow back at least 10% of the people who follow you. For more information on who to follow, check out our Twitter Follower Flowchart.
March 16th, 2011 | Posted by Diane Kulseth
Categories: Social Media,Twitter
Tags: Social Media, Twitter
Are you ready for March Madness? Not the basketball tournament, but the plethora of events that your favorite marketing organizations have prepared for you? Whether you’re seeking a happy hour, more SEO information, case studies on social media or advice for students, there is something perfect for you in this calendar.
March 1st
AIGA- 25 Years of Insights: Kevin Quealy, New York Times
7:00 pm – 9:00 pm
Walker Art Center Cinema
Kevin Quealy is a member of the New York Times Graphics Department, a team of visual journalists who illustrate and contextualize the news for the paper and nytimes.com. The department has won many national and international awards, including the National Design Award for Communication
March 3rd
Cocktails with Creatives: The Inn
6:00 pm – 8:00 pm
The Inn
Even though the cold is still lingering, the days are getting longer by over 3 minutes each day! What’s that you say? You’d like to get together with more creative-types here in Minnesota? AIGA Minnesota has your answer: Cocktails with Creatives. Come to the Inn Restaurant, Thursday, March 3rd, in downtown Minneapolis, for your networking fix.
MNWC Mobile Marketing
6:00 pm – 8:00 pm
Boston Scientific Arden Hills Campus
Is this the year of mobile marketing? Each year seems to be the year of mobile marketing as the industry continues to evolve. And last year was no exception with mobile advertising being the fastest-growing advertising channel. This speaker session will provide insights to the current state of mobile marketing and provide examples of companies who are using it well. Learn and be inspired on how mobile marketing can fit with your marketing communications.
March 8th
AIGA- 25 Years of Insights: Michael Hart, Mono
7:00 pm – 9:00 pm
Walker Art Center Cinema
After successful careers at leading ad agencies, Michael Hart, Chris Lange, and James Scott founded Minneapolis-based Mono, a firm specializing in inventive communication solutions for a variety of clients, including Herman Miller, Apple, Blu Dot, Airstream, and USA Network. Mono was named Small Agency of the Year by Advertising Age in 2010.
March 10th
AIGA- Stimulatte’
1:00 pm – 2:00 pm
Duffy & Partners
Students! Join design director Joseph Duffy, project manager Ashley Hudson, and intern Katie Evans for an inside look at one of the Twin Cities’ legendary design studios. They will discuss Duffy’s process of design and working with clients through case studies. Stimulatté is a free social gathering developed for design students to create new connections. Hosted at a design firm or coffee shop, we are usually in the presence of a professional guest.
Ad2′s Happy Hour at Periscope
5:30 pm – 8:30 pm
Periscope
Big paying clients aren’t the only clients within the walls of an advertising agency. It’s time to call attention to the strategic and challenging work between ad agencies and local non-profits. Periscope invites you to a happy hour event which will include an informative presentation in the Periscope photo studio, delightful social opportunity and an optional tour of the agency.
AIGA- So…Outside the Box
6:00 pm – 8:00 pm
Baker Design
Join us for the next “So…” event, “Outside the Box. Breaking Down the Packaging Process,” at BAKER. The evening will feature a hands-on workshop and a social networking opportunity.
March 15th
AIGA- 25 Years of Insights: James Goggin Practise
7:00 pm – 9:00 pm
Walker Arts Center Cinema
James Goggin established Practise, a London-based studio that garnered acclaim for its work with clients such as Tate Modern, Channel 4, Artangel, and the Design Museum. He was art director of the British music magazine The Wire, and has taught at the Werkplaats Typografie in the Netherlands and at ECAL in Switzerland. In 2010, Goggin became director of design, print, and digital media at Chicago’s Museum of Contemporary Art. ?www.practise.co.uk.
March 16th
MWMC- Networking Happy Hour
6:00 pm – 8:00 pm
Gluek’s Restaurant and Bar
Join MWMC and Jill Mazza, MABC, CPC, certified professional coach and corporate communications trainer, for this unique, action-learning workshop and speed-networking event. Jill will provide tips for creating polished, professional introductions that leverage your expertise and credibility so that you can maximize business and social networking opportunities.
March 18th
SMBMSP #35: Legalities
8:00 am – 10:00 am
Thomson Reuters – Mendota Heights
Join the SMBMSP crew as they talk about the legal issues for some organizations, and the challenges of social engagement that they bring over coffee and bacon.
March 22nd
AIGA- 25 Years of Insights: Julie Beeler, Second Story Interactive
7:00 pm – 9:00 pm
Walker Arts Center Cinema
Since 1994, Julie Beeler, cofounder of Portland, Oregon’s Second Story, has become known for its technical savvy and ability to craft compelling stories into immersive experiences. Second Story has won numerous awards and critical acclaim for its interactive installations, websites, motion graphics, and three-dimensional visualizations. www.secondstory.com.
MNAMA- Case Studies in Successful Social Media
5:00 pm – 8:00 pm
Vic’s on the Waterfront
Many marketers are looking to adapt social media to meet their communications needs. Where do you start? How can you meaningfully engage your customers through social media? How would you measure success? During this panel discussion, you will hear from both B2B and B2C marketers who have incorporated social media into their integrated campaigns, overcome challenges and measured success.
March 23rd
MIMA- Privacy in Advertising: What You Don’t Know Might Hurt You
7:30 – 9:30 am
Metropolitan Ballroom
Join us for an insightful and informative evening as Alan talks about who owns the data in theory and reality, the potential direction of proposed legislation, and what every interactive marketer should know to get their house in order and keep their company from a disastrous privacy lawsuit.
Ad Fed- 10 Trends that will Shape the World in 2011 and Beyond
7:45 am – 9:30 am
International Market Square
The Urgency Economy. Non-Commitment Culture. Retail as the Third Space. These are among the trends that will that will be driving or significantly impacting consumer behavior and businesses in 2011 and beyond. Ann Mack, Director of Trendspotting for J. Walter Thompson (JWT), one of the world’s largest and best-known marketing communications brands, will share details on some of the key trends that brands will need to understand in the years ahead.
March 29th
AIGA- 25 Years of Insights: Casey Caplowe, Good
7:00 pm – 9:00 pm
Walker Arts Center Cinema
A three-time finalist for the National Magazine Awards, Good is a diverse enterprise with a printed magazine, a web platform, and a convener of events. With the tagline, “For People Who Give a Damn,” Good has become a catalyst for more socially engaged thinking around issues of health, food, the environment, and design. The Los Angeles–based Caplowe is a cofounder of Good and serves as creative director. www.good.is.
March 30th
MNAMA- March Marketing Mixer
6:30 pm – 9:00 pm
University of St. Thomas Minneapolis Campus
Get ready for another night of Speed Networking—once again in our popular group networking format! Attend this “can’t-miss” event and meet more people in one evening than in a month of traditional networking. It’s fun and easy!
SMBMSP After Hours
6:00 pm – 8:00 pm
Location TBD
If you cannot attend the monthly breakfasts, join members of the SMBMSP crew after work hours for a topic surrounding social media.
March 31st
MWMC- Women@Work :: SEO and Content Development
3:00 pm – 6:00 pm
University of St. Thomas Minneapolis Campus
Topics covered: Keyword research, Social media audits, Secondary research, Measurement as part of the decision process, Keyword themed content calendars, Modeling the path to purchase, Content strategy, Channel plan, Editorial calendar, Content development, Execution, and Measurement, analysis, optimization.
February 25th, 2011 | Posted by Diane Kulseth
Categories: Events,Search Engine Optimization,Social Media
You may have seen one of the many posts in the past week covering Google Social Search results becoming more integrated into the normal organic search results on google.com.
One particular post from Tech Crunch sparked an internal discussion at Three Deep that we thought would be worthy of sharing with our readers. The rest of this post represents our consolidated viewpoint on Google Social Search.
Google Social Search has actually been brewing for over a year, it just happened to surface more prominently last week and generate a lot of buzz on the web (not to be confused with Google Buzz, which is one of the services that enabled social search to happen).
The release of this feature in Google’s search results sparked a lot of conversations among online marketers and tech blogs. While we agree that this is an interesting development in search, we really think of this more as an overall opportunity for link building to improve search rankings for websites with a strong social presence.
February 22nd, 2011 | Posted by Jeff Sauer
Categories: Search Engine Optimization,Social Media
Tags: Google Social Search, linkedin, Personalized Search, Social Search, Twitter
This February, it’s time to hit the books again! Your favorite marketing organizations are putting together events for students, and former students. Join up on one of the three mentorship events, or re-educate yourself on common practices such as product launches or copywriting. No matter your online marketing interests, there is guaranteed to be something perfect for you!
February 1st
Ad Fed Media Auction
5:30 – 8:00 pm
The Happy Gnome
Would you like to help non-profit communities and small businesses and help your organization at the same time? Consider attending the Ad Fed annual Media Auction, considered to be one of the organization’s premier fundraising events.
Auction items include broadcast ad time, newspaper and magazine ad space, creative and media consultation, out of home, direct mail, outdoor, transit and interactive media in an Internet auction. You don’t want to miss this!
February 2nd
Ad Fed Mentorship Event
5:30 – 7:30 pm
Spill the Wine
If you are looking to engage with other professionals individually in a casual setting, the Ad Fed Mentorship event is perfect for you. Held four times a year, the Mentorship Circle events provide for a relaxed group discussion and networking.
February 3rd
Cocktails with Creatives
6:00 – 8:00 pm
Ginger Hop
Step out of the frigid air and into a warm, pleasant evening at the Ginger Hop in NE Minneapolis. Please join us Thursday, February 3rd, for the next installment of AIGA Minnesota’s Cocktails with Creatives. The event will run from 6–8pm and you are welcome to stay as long as you wish.
February 8th
Big Ideas 2011: Mapping the Consumer Landscape
7:30 – 9:30 am
University of St. Thomas, Minneapolis Campus, Opus Hall
What’s the mood of the new consumer in 2011? What key values will be motivating buyers and dictating the success or failure of businesses? Iconoculture is ready to talk about this year’s “Big Ideas”—the consumer patterns emerging across categories and demographics—and interpret them for marketers. Join Iconoculture’s strategist team as they parse the keys to understanding, and successfully marketing to tomorrow’s consumer.
February 10th
MnSEM Search Party II: MnSEM Takes Over St. Paul
5:30 – 8:00 pm
Three Deep Marketing
Three Deep is proud to host the second Search Party event for MnSEM, as they discuss 2011 SEM trends. If you’ve heard a lot of 2011 predictions for the future of search and trends to follow, you’re not alone. For February, we turn to local search experts in Minnesota for their opinion on these predictions. What can our industry expect to see this year? What can you do to ensure your business is staying on top of the trends? Check out our blog post regarding the event!
Ad Fed Tasting Event
5:00 – 7:00 pm
Summit Brewery
Join Ad Fed and Ad2 in their annual tasting event as it heads to Summit Brewery. Included is the brewery tour and of course, free samples. This event is limited to the first 75 registrants, so sign up soon before tickets are gone!
February 11th
Ad2 Student Advertising Summit
8:00 am – 5:00 pm
McNamara Alumni Center, U of M
Students: Learn what it takes to stand out from your competitors. Engage with professionals and receive advice to prepare your skills to enter the fast-paced advertising industry.
February 16th
Copywriting in a New Media and Marketing Era
5:15 – 8:00 pm
In the past, great advertising campaigns were built around great language. Who doesnt remember such charming gems like, Mm, Mm good, Breakfast of champions, Think small and Good to the last drop. Todays advertising is integrated, mobile, and always in beta. Today, the modern copywriter must be multifaceted, and multi-lingual dreaming up social media brand strategy, brainstorming the next mobile app, never mind writing a headline or commercial. If youre going to be successful in the ad business now, youve got to understand the ever shifting realities of the brand creativity business.
February 17th
i612 Social Event
The Imperial Room
Join the i612 group for a social event sponsored by Specific Media. If you did not get an invite to the event, email invite@i612.org to get on the list.
February 18th
MIMA Higher Education Event
space150
More information to be announced for this special students-only event!
February 22nd
Spring 2011 MNtor Kick-off
6:00 – 8:00 pm
Martin|Williams
At the Kick-off, mentees and mentors get to know each other, develop a schedule of meeting times, set expectations and goals for the next four months. When, where and how often you meet and what you do is completely up to you. Once a week or three times a month? Both sound great! Go out to lunch, have coffee, catch a lecture, visit another design studio, or attend a client meeting? Fantastic!
February 23rd
Ad Fed: How Social Media is Changing Product Launches for Brands
7:45 – 9:30 am
International Market Square
Learn from Andrew Bailey, CEO and President of Proximity Canada on the different ways that social media affects your brand product launches. Discover what your business needs for all steps of the product launch process to ensure social media success.
February 24th
Deciphering the Marketing Impact of Healthcare Reform
7:30 – 9:30 am
University of St. Thomas
March 23, 2011 will mark one year since the passage of the Patient Protection and Affordable Care Act (PPACA), (commonly referred to as health care reform.) Since that time, several provisions of the new law have been enacted, as will many more before it is entirely implemented in 2014. But what about its impact on marketing? For those of us responsible for marketing in our organizations, this will be an insightful panel discussion to learn major impacts, benefits and what others are doing, not only in our own area of accountability, but across the broader health care spectrum.
February 25th
Your Secret Just Hit Social Media, Now What?
7:30 – 9:30 am
Risdall McKinney Public Relations
In this session, you will learn the dos and don’ts of managing a crisis online—and, more specifically, in social media. Learn about the crucial steps necessary for controlling a groundswell and successfully navigating a crisis to build both your brand and your reputation.
2011 Minnesota PRSA Pro-Am Day
9:30 am – 4:30 pm
Locations around the Twin Cities
Pro-Am Day (short for Professional-Amateur Day) is an annual mentoring event matching Twin Cities PR professionals with PRSSA students in an effort to provide a day of job shadowing and networking for participating students to learn more about the PR industry.
As always, if you have events that you would like to share with the interactive/online marketing community, feel free to contact us!
January 27th, 2011 | Posted by Diane Kulseth
Categories: Events,Social Media
