If you are a regular reader of this blog, you will know that Three Deep has been growing exponentially over the past few years. Since 2008 we have grown our team from 5 to 30 people, opened a call center, and have recently moved our office to Downtown St. Paul in the “up and coming” Lowertown area.
Our move gives us reason to celebrate, and we would like for you to join in on the fun!
Come join Three Deep for our open house Thursday, July 15, 2010 between 3 and 7 PM.
Head down to our office on Thursday afternoon and enjoy food and refreshments (including some of our clients’ popular products and a signature cocktail). You’ll have the opportunity to tour our new office, network with Twin Cities marketing professionals, and find out exactly what Three Deep has to offer you and your business.
Why should you attend?
Are you currently a client of Three Deep? We encourage you to attend to learn about our other services that may further assist your business. If you’ve ever wondered about something we offer, the open house would be the perfect time to talk with our staff about a new opportunity.
Do you work for an organization that is looking to increase its web presence or generate new business leads? You should attend to learn about the projects that Three Deep has produced for nationally-recognized brands and hear from clients on what we’ve accomplished for their business.
Currently looking for work? While Three Deep is only accepting resumes for a limited number of positions at this time, we would love to meet with like-minded individuals who are results driven and innovative to keep in mind for future openings. The open house would also provide an opportunity to meet with other professionals in the Minneapolis/St. Paul area and make valuable networking connections.
Interested in joining us?
Sign up today on our Eventbrite page and spread the word. The Twitter hashtag for the Three Deep Open House is #3doh. If you have any questions, please do not hesitate to contact us at any time. We look forward to seeing you on the 15th!
So you know how weekdays can seem routine? You get up, shower, get dressed, drive to work, do your thing, go to lunch, do more of that thing, go home, watch TV, go to bed x 5 (intersperse exercise, personal development and significant others as needed). You know what I mean; even the best offices can become monotonous after a while. Until a challenge comes along; the ultimate test of man versus man. I’m sure you can imagine where I’m going with this…. That’s right, the cook off.
Nothing divides a team faster than the opportunity to best one another in their culinary skills. The Three Deep team is known to be a pretty nerdy, data driven crew. Yet, when Meals.com asked us to have an office-wide cook off utilizing branded products and recipes from their website, perfectly amiable co-workers (who normally enjoy having a beer together after work) became evaporated milk adversaries.
From side dishes to main courses, desserts and smoothies we cooked and heated, blended and assembled. The array of offerings was awe-inspiring. We had folks who went out of their way to find branded products that others might not have thought of – La Lechera in addition to Carnation condensed milk and Pure Life water instead of plain old tap water. It wasn’t just about making the best food with Meals.com; it was about becoming Meals.com.
The Three Deepers quickly fell into two categories: the over-achievers who created the most complex recipes and brought multiple recipe creations (Hello, three four-star recipes?) and those who were just meeting their kitchen for the first time. Cooking skill notwithstanding, the foodies and the microwavers were all convinced that they were the clear winner. When judging time came, the Three Deep kitchen was full of employees tasting, laughing, talking and voting.
In the end, there could only be six winners (well, eight… we had to add to the list):
8. Tropical Sunrise Smoothie – Best Friday Morning Wake Up (We were all greeted with a smoothie when we walked into the office that day!)
As it turned out there were no brawls for a title – everyone was too full and concerned about the solidity of their pants seams. We love clients who encourage us to compete and eat. Thanks Meals.com!
Those who are familiar with our company and our culture know that we are constantly thriving to be thought leaders in our industry. Our blog has proven to be an excellent channel for conveying useful information to our peers. By extension, many of our employees use Twitter and other social networks to further extend our reach.
To make keeping up with Three Deep one step easier for our followers, we have recently created a mobile application (or app) for iPhone and iPod Touch users. After all, we figured if Seth Godin has an app, we probably should too!
This flashy piece of digital goodness serves up our company blog, as well as Twitter feeds from individual team members that are frequently posting on industry trends, best practices, and even a bit of humor.
The app. is named simply Three Deep, and can be downloaded at no cost from the iTunes App Store or by clicking the link below. If you like the app, please be sure to rate and comment. Enjoy!
For our followers that do not have and iPhone or iPod Touch, there are many other ways to keep up with what’s going on at Three Deep. You can follow us on Twitter, LinkedIn, Facebook, and by subscribing to our RSS Feed.
Some time in September of 2009 I saw a “tweet” that contained a link to the slide deck embedded above – a presentation by Netflix CEO Reed Hastings about how they formed an inspiring company culture at Netflix. Throughout this massive deck (128 slides!) I was both awed by the openness of the slides (revenue numbers and business models revealed) and inspired at how interesting and unique Netflix approaches innovation, compensation, and several other vital aspects of their business.
Hastings credits this company culture and the core values of the company as a major reason why they have been able to consistently grow their business, fight off competitors (they rendered Blockbuster’sbrick and mortar model obsolete), and constantly develop new ways to improve value they deliver to their customer base (like streaming to my Xbox 360 – which is an amazing value add to their service!)
Continue Reading Thoughts on Company Culture – What is Yours? →
I am writing this post on the second business day of the new year, and I’m already very excited to see what 2010 holds. At Three Deep, we have already had two great accomplishments to start off the year:
Upgrading Our Website Design
Depending on who you ask, our old website design needed anywhere from a “cosmetic refresh” to a “complete overhaul” – for this design, we chose to go somewhere in between. We updated the layout to be wider (using the 960 grid system) and make the site less cramped. We also softened some of the corners and made other tweaks in order to make the site look more inviting.
The major change on the site is that we improved the animation/offer area on the home page to better highlight the core services we offer. Rather than our old home page focus of lead generation (which is definitely part of our business, but not the only part of our business as the graphic implied), we decided to create a very SEO friendly carousel that showcases our core services and easily understandable to our visitors. Using jQuery, we were able to animate the features area while still keeping it search friendly; it’s amazing how well it works!
We had been talking about updating the site for months, and we finally put a date on when it needed to get done; January 1st. We knew we had to get the site updated before January 4th, because we would be getting a lot of traffic from …
Continue Reading 2010 is Going to be a GREAT Year! →
As marketers we have gotten very good at setting measurable goals for projects, moving away from work that attempts to influence intangible business objectives. In my experience with most agencies, we usually take a look at our KPIs at the end of the campaign, and then try to do a post-mortem on what worked or why we missed the target (thankfully, I have found that this is not the case at Three Deep, where measurement often drives the campaign).
There is another way, but it requires commitment to flexibility – that is to reserve funds and plan resources to adjust as you go. We should be reviewing results regularly and having a “plan B” to step up traffic generators, or adjust content or functionality to improve results if we aren’t on track to reach our initial goals.
Let’s take a minute to review the criteria for a focused goal. It must be:
Three Deep Marketing is a very close-knit group of intelligent individuals who are quite focused in our specialized niche of marketing, and we work hard to deliver top notch solutions to our clients on a daily basis. I’m constantly impressed with our teams ability to stay focused and work hard from sun up to sun down, Monday through Friday.
Last Friday, the company took a short break from the rigors of our daily tasks and had a team golf outing with several Three Deeper’s participating. Scores aside, everyone was a winner, and the team had a great bonding experience!
Here are some pictures of the event:
Continue Reading Three Deep Company Golf Outing – October 3, 2008 →
To make keeping up with Three Deep one step easier for our followers, we have recently created a mobile application (or app) for iPhone and iPod Touch users. After all, we figured if 
Some time in September of 2009 I saw a “tweet” that contained a link to the slide deck embedded above – a presentation by 
