Those who are familiar with our company and our culture know that we are constantly thriving to be thought leaders in our industry. Our blog has proven to be an excellent channel for conveying useful information to our peers. By extension, many of our employees use Twitter and other social networks to further extend our reach.
To make keeping up with Three Deep one step easier for our followers, we have recently created an application for iPhone and iPod Touch users. After all, we figured if Seth Godin has one, we probably should too!
This flashy piece of digital goodness serves up our company blog, as well as Twitter feeds from individual team members that are frequently posting on industry trends, best practices, and even a bit of humor.
The app. is named simply Three Deep, and can be downloaded at no cost from the iTunes App. Store or by clicking the link below. If you like the app., please be sure to rate and comment. Enjoy!
For our followers that do not have and iPhone or iPod Touch, there are many other ways to keep up with what’s going on at Three Deep. You can follow us on Twitter, LinkedIn, Facebook, and by subscribing to our RSS Feed.
Some time in September of 2009 I saw a “tweet” that contained a link to the slide deck embedded above – a presentation by Netflix CEO Reed Hastings about how they formed an inspiring culture at Netflix. Throughout this massive deck (128 slides!) I was both awed by the openness of the slides (revenue numbers and business models revealed) and inspired at how interesting and unique Netflix approaches innovation, compensation, and several other vital aspects of their business.
Hastings credits this culture and the core values of the company as a major reason why they have been able to consistently grow their business, fight off competitors (they rendered Blockbuster’s brick and mortar model obsolete), and constantly develop new ways to improve value they deliver to their customer base (like streaming to my Xbox 360 – which is an amazing value add to their service!)
Continue Reading Thoughts Company Culture – What is Yours? →
I am writing this post on the second business day of the new year, and I’m already very excited to see what 2010 holds. At Three Deep, we have already had two great accomplishments to start off the year:
Upgrading Our Website Design
Depending on who you ask, our old website design needed anywhere from a “cosmetic refresh” to a “complete overhaul” – for this design, we chose to go somewhere in between. We updated the layout to be wider (using the 960 grid system) and make the site less cramped. We also softened some of the corners and made other tweaks in order to make the site look more inviting.
The major change on the site is that we improved the animation/offer area on the home page to better highlight the core services we offer. Rather than our old home page focus of lead generation (which is definitely part of our business, but not the only part of our business as the graphic implied), we decided to create a very SEO friendly carousel that showcases our core services and easily understandable to our visitors. Using jQuery, we were able to animate the features area while still keeping it search friendly; it’s amazing how well it works!
We had been talking about updating the site for months, and we finally put a date on when it needed to get done; January 1st. We knew we had to get the site updated before January 4th, because we would be getting a lot of traffic from …
Continue Reading 2010 is Going to be a GREAT Year! →
As marketers we have gotten very good at setting measurable goals for projects, moving away from work that attempts to influence intangible business objectives. In my experience with most agencies, we usually take a look at our KPIs at the end of the campaign, and then try to do a post-mortem on what worked or why we missed the target (thankfully, I have found that this is not the case at Three Deep, where measurement often drives the campaign).
There is another way, but it requires commitment to flexibility – that is to reserve funds and plan resources to adjust as you go. We should be reviewing results regularly and having a “plan B” to step up traffic generators, or adjust content or functionality to improve results if we aren’t on track to reach our initial goals.
Let’s take a minute to review the criteria for a focused goal. It must be:
Three Deep Marketing is a very close-knit group of intelligent individuals who are quite focused in our specialized niche of marketing, and we work hard to deliver top notch solutions to our clients on a daily basis. I’m constantly impressed with our teams ability to stay focused and work hard from sun up to sun down, Monday through Friday.
Last Friday, the company took a short break from the rigors of our daily tasks and had a team golf outing with several Three Deeper’s participating. Scores aside, everyone was a winner, and the team had a great bonding experience!
Here are some pictures of the event:
Continue Reading Three Deep Company Golf Outing – October 3, 2008 →
To make keeping up with Three Deep one step easier for our followers, we have recently created an application for iPhone and iPod Touch users. After all, we figured if Seth Godin has one, we probably should too!
Some time in September of 2009 I saw a “tweet” that contained a link to the slide deck embedded above – a presentation by 
