There has been a lot of chatter on the web recently about how Google better watch out, because Facebook ads are gaining on them. While it may be fact that Facebook is experiencing a higher percentage of growth than Google (naturally, since Google has already reached critical mass, and Facebook had minimal revenue in 2008), the reports of Facebook being the next “Google Killer” are downright irresponsible.
While I cannot definitively say that no advertisers have had positive experiences with Facebook (Shoemoney’s Facebook Ads article from earlier this year is still the best example of success that I have read to date), I can say that I have had poor experiences thus far with Facebook advertising. I’m embarrassed by how bad they performed!
As a performance oriented marketer who tends to look at campaigns from a direct response point of view, my results from an August 2009 campaign were absolutely putrid. Even removing my direct response glasses and putting on a “brand hat” – the results were about as poor as they get.
In fact, I’m so embarrassed by my results that I’m almost ashamed to show them in public… but in the spirit of transparency, they will be shared at the end of this post.
However, I would first prefer to share what I have learned from my recent foray into Facebook ads:
- Be Specific With Your Targeting – Demographic targeting is your friend! Find your target market and make sure you only advertise to them.
Continue Reading Facebook Ads Perform Embarrassingly Bad →
