“Marketing costs are up, up, up, and more companies are turning to the Web and looking for new products!”
- Replacement Contractor Magazine
- “Over 70% of all new product and service inquiries now start on the internet.” (B2B Magazine)
- “Studies show that web users predominantly click on the top four results for any particular search, and then move on.” (Forrester Research)
- “The average cost of an issued home improvement lead is over $300 and rising every year. The rising cost of marketing is the biggest challenge facing home improvement retailers today.”(Dave Yoho)
What do these facts say about your business? With all the traditional advertising consumers are bombarded with, the Internet represents the biggest and most cost effective opportunity for sales growth available to home improvement contractors today. It is where today’s consumer (your potential leads) often look first when making a major purchase decision. If customers can’t find your company; or more specifically, if your company isn’t finding these homeowners — you simply aren’t in the game.
Many companies will bombard you with buzzwords around internet marketing, such as Pay Per Click (PPC), Google Adwords, Search Engine Rankings or Website Optimization. These lead generation terms are important, only if they deliver results…more cost effective leads. In the past, the problem for business owners is finding a company with the expertise to implement these online strategies in a way that makes sense for home improvement companies and contractors.
Three Deep Marketing is just that company! We combine state-of-the-art methodologies for Internet search and website rankings with home improvement experience. We understand the importance of leads and we know how to leverage the Internet to get them. If you’re interested in driving a stream of qualified prospects to your business and converting them into customers, we can help.
While the average cost of an issued lead today is over $300, Three Deep’s home improvement clients are enjoying decreasing lead costs, nearly ½ of the industry average. How? Three Deep has developed a five step method for capturing more leads from the Internet and your website. This innovative web-to-lead conversion process can be implemented in just a few weeks. This new approach produces more and higher quality leads; leads that your business owns exclusively: no one else. By eliminating other lower quality lead sources, you decrease marketing costs and increase sales results. A Replacement Contractor magazine article excerpt outlines the positive impact of our web-to-lead conversion process.
“Earlier this year (they) dumped their Yellow Page advertising and turned to a Web marketing firm called Three Deep to re-engineer what had been a cluttered and difficult-to-navigate site. Three Deep streamlined the site, creating landing pages featuring streaming video for each of the company’s products Three Deep also reworked the site’s PPC and SEO strategy, with the result that 35% of (their) leads now come off their company website. The site offers customers lots of information about products and installation, and asks, in return, for their contact information.”
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