Does your website attract customers or push them away?
Home improvement companies today are starting to recognize that a website is more than the digital business card or company brochure that is was a decade ago. For the most progressive companies today, their company website is one of their primary sources of new, cost effective leads and their main vehicle for communicating with potential customers.
Is your company’s website performing for you as well as it could? If you aren’t generating at least 25% of your overall revenue off your company website — you are behind the times! While most home improvement companies today have a website, our research has concluded that very few contractors have a website that is truly search optimized — meaning strategically designed to be indexed and listed by the major search engines. Fewer still have a site that consistently converts visitors into leads that the sales department can follow up with. Consider these facts:
- Studies show that web users predominantly click on the top four results for any particular search and then move on. (Forrester Research)
- 74% of business searchers will click on an organic listing, versus 19% who will click on a paid listing. (Enquiro Survey)
- Only 3% of 1,000 websites studied got passing grades. The vast majority are hard to use, confusing, poorly designed and cast an unfavorable shadow over the brand. (Forrester Research)
- The average website converts less than 2% of visitors into customers. (FutureNow)
For a home improvement contractor, first impressions are critical. In order to even have a chance at winning a job a prospect searching for replacement windows first has to be able to find your company on the search engines. Once they find you and if they make it to your website –they have to be able to find the information they are looking for quickly, or else they are gone.
- It’s estimated that up to 50% of website visitors will bail in the first eight seconds!” (SilverPop Study 2007)
Three Deep Marketing‘s website search engine optimization refresh process will take an existing website, redesign its navigational structure to be more intuitive for the consumer, add compelling text and graphics to engage visitors to stay longer, and incorporate multiple creative offers that will result in increased product and information requests from potential customers.
Our process will also re-engineer your site so that it will be indexed, listed and recognized as a relevant site by the major search engines. By providing quality, informative and relevant content, most of our clients now have one of the top organic listings in their home market for product searches in their categories.
To learn more request a 30 minute consultation here:
