"Because of the nature of business, it has just two functions, and only two. Marketing & Innovation. Marketing and innovation make money. Everything else is a cost." -Peter Drucker

Don't Spend Another Dime On Marketing, Sales, or Advertising Until You Memorize Them.

You're probably wondering what this program, "Monopolize Your Marketplace," is all about? Is it about advertising? Is it another sales training method? Just what is this thing called Monopolize Your Marketplace?

Most of all, it's about winning in business. Obviously, that's a broad statement that could lead down the path of many varied topics. But what we talk about really boils down to a few major points:

1. You Must Distinguish Your Business From Your Competitors: And here's the catch... You must be able to communicate those differences in a compelling way to people who don't know you, who probably don't want to listen to you, who are generally skeptical, who hate making decisions, and who resist change at almost any cost. Yes, I'm talking about your future customers.
   
   Do you do this right now? You see, it doesn't really matter if your current customers think you're wonderful (unless you don't want to grow... then quit reading this). With new business, the challenge is always making them want to listen to you in the first place. The real masters of business can generate interest, spark action, and create customers first creating a truly superior business... and then communicating to potential customers in a compelling, believable way that its worth their time and energy to even investigate.
   
   On the Monopolize Your Marketplace CD, we discuss 22 different strategies you can use to differentiate your company from your competitors. Then we show you how to create a case for your product or service that leads a prospect to this simple conclusion: "I would be a fool to buy from someone else."
   
   
2. You Must Condition Customers and Prospects To Buy From You: And you have to know how to do it without spending a zillion dollars. Customers are a lot more sophisticated than they used to be. They have more choices. They're more educated. Think about your own buying habits. Do you buy everything from the same store? I don't. I bought a stereo from Incredible Universe, a phone from Circuit City, a washing machine from Best Buy, a fax machine from Office Depot, a computer from Seabrook Computers, and a walkman from Target... all in the last year or so. Most of those places sell all of those products. So why did I go to so many different places?
   
   The answer is simple: Not even these major retail chains have enough brains to market to me and ask for my business on a consistent basis. None of them have contacted me to educate me about the merits of buying from them over their competitors... not even once. But you can.
   
   We'll give you 9 powerful strategies for training customers to love you... and loathe your competition. If you're in retail, we'll show you how to get the customers to come back. If you sell business to business, we'll show you how to drive in new business in droves, and keep it coming back forever. Manufacturers, learn how to sell through to end-users... even if you have solid middleman distributors in place. Professionals will learn how to set them selves apart as the absolute, unquestioned authority in your field... and how to let people know it without sounding like a blowhard.
   
   
3. You Must Systematize Your Business: But only if you want to really get rich and dominate your marketplace. There's two main advantages of a business system: first, you determine ahead of time how to handle anything that comes up instead of "winging it," and second, your weakest links will become stronger because the system compensates for their weaknesses.
   
   As for the first, take this mental test... honestly, now. Are you always trying to come up with a new advertising slant? Do your salespeople all say the same thing, use the same tools, and receive the same training? Are leads always handled the same way, in a timely fashion? Are your bids and quotes always followed up on the same way? Does anything fall through the cracks? How do you handle problems when they arise? Your business system should answer every one of those questions, in specific, delineated terms. Does yours?
   
   Secondly, let's talk about your weak links. You know you have them... the universal 80-20 rule. The question is how do you make the 80% more effective? The answer: give them sales tools that work for them to compensate for their weaknesses. We'll show you how to make average salespeople good, and make good sales people great. The key is to create powerful sales tools and procedures that help them sell.
   
   In conclusion, This program is about building the kind of business that customers want to spend their money at. Then we show you how to effectively and consistently communicate with them. Mix in some advertising, ad writing, salesmanship, and marketing strategies. What you'll leave with is a blueprint of how to compete more effectively... and how to win.