As an essential component of Paid Search Marketing, Landing Page Optimization (LPO) helps to ensure that your company is maximizing its opportunity to increase website conversions.
What is a landing page? What is Landing Page Optimization?
A landing page is a destination for visitors to your site that is designed to get your visitors to take a favorable action. We often use landing pages for our paid search marketing campaigns, but they can be used in email marketing as well.
With each advertisement, there is a desired action that you hope the consumer will take. This is called a website conversion. Optimizing your landing page helps to increase these conversions, by testing different variables of the page itself to find the page version that most meets the needs of your audience.
As a Google-certified agency, Three Deep is proud to use Google Website Optimizer for our experiments. Our experience with GWO will ensure that your business is receiving the most detailed information about your landing pages in a clear and easy to understand format.
How Do You Optimize Landing Pages?
We employ the philosophy of always be testing, we will test landing pages against another version of the same page to see which one achieves more website conversions than the other. Perhaps one slight alteration to a page will result in significantly more conversions for your business. We will help you find these solutions and maximize your chances of converting more visitors.
Our interactive marketing strategists will work with you to determine what conversions you would like to occur with an advertisement, and will provide you with recommendations on how to achieve that through Landing Page Optimization. Once you launch your landing page, we will help you monitor its performance and ensure that your conversions are improving. We will report its progress to you regularly and make sure that we are only putting the best work forward.
Why Three Deep?
Our interactive marketing strategists have years of experience in testing landing pages to get companies the conversions that they want. No matter if you want more orders, or site registrations, our team of strategists has the solutions that you seek to increase your ROI.
If you are ready to look into what Three Deep Marketing can accomplish with your business, we encourage you to contact us by filling out the form below or calling us at 651-789-7701 and we will set up a time with you to identify your business objectives and start working on your landing page optimization today.