As a Google Adwords Certified Partner, our team of analysts is passionate about one key element of your paid search marketing campaigns: ROI. Our team works hard to ensure that you will get the best results for your marketing dollars.
Paid Search Marketing, or Pay Per Click (PPC) marketing is a component of Search Engine Marketing that centers around bidding on keyword terms with the major search engines, giving companies a chance to be visible in search engine results. At Three Deep, we use PPC as a method to help customers achieve their acquisition goals in a cost effective way. Beyond acquisition, we use paid search to help our clients to achieve many of their business objectives, often using the search engines as a cost effective testing ground for new ideas and concepts.
Our Approach to Paid Search
Our analysis team takes a comprehensive approach to maximize results, often incorporating feedback from your other marketing initiatives to provide you with true business intelligence. Our process involves the following steps:
Keyword Analysis
Performing a comprehensive keyword analysis for all terms related to your business. This includes using paid and free keyword tools, assessing business objectives, analyzing competitors, list expansion techniques and user-based keyword creation. When this process is complete, we often have lists of tens of thousands of keywords.
Ad Copy Testing
Next, our team will write the ad copy that will show up in the search engine results. This involves taking inventory of all of the pages on your website to determine the best place to send visitors. It also involves writing several ads that we can test against each other to determine which performs the best. Testing ads leads to more clicks, lowered bid prices, and increased ROI.
Landing Page Optimization and Testing
Last, we measure how search engine visitors perform once they get to your site. Is the landing page drawing in visitors or pushing them away? What can this page do in order to help maximize your desired response? How do we increase conversion?
The answer varies for every website, but many of the guiding principles are true; align your website with the needs of your user, have a clear call to action, and TEST TEST TEST!
Where Do My Ads Go?
We deploy paid search advertisements to the “big 3″ major search engines: Google and Bing/Yahoo. In addition, we deploy Pay Per Click ads to Facebook and LinkedIn. Once your ads are up and running, we begin the process of monitor the results for campaigns, manage bids, analyze results, and maximize your return on investment.
Why Choose Three Deep?
This is a great question, as there are many companies who claim to be experts at paid search, yet never deliver on their promises. Many companies come to Three Deep out of frustration with another vendor, and our clients rarely leave. We are a Google Adwords Certified Partner, and our team has passed the extensive Google Adwords exam and met the necessary criteria to be certified by Google. We manage millions of dollars in spend each year and have satisfied client testimonials to share upon request.
How Do We Get Started?
If you are ready to look into what Three Deep Marketing can accomplish with your business, we encourage you to contact us by filling out the form below and we will set up a time with you to identify your business objectives and
