Marketing And Lead Generation Can Work In Harmony.
It is a challenging time to be responsible for generating and qualifying sales leads. Both marketing budgets and buyers' attention spans are continually shrinking. The proliferation of marketing messages especially through channels such as direct mail and the phone have lead to prospects becoming harder to Interrupt & Engage. The only hope of countering this reduction is to consistently and precisely hit the mark in terms of specific messaging and the timing of that message. It is generally well understood that each prospect has a unique set of needs and is at a stage in the buying cycle that is determined by their own individual time frames, not the time frames of your organization.

Again, this is a reflection of Three Deep Marketing's 3 Pillars.

1. Have Something Good To Say
2. The Ability To Say It Well
3. The Desire To Say It Often

The idea of having marketing messages that cater to both the interest and time frames of prospects is not new. The reality of implementing it, however, has been insurmountable for most companies; the effort and cost associated with initiating targeted communications to a group of prospects through a seemingly simple multi-step campaign ultimately fails because of increased effort, lack of process and cost.

This leads us to one of the most significant challenges facing marketers today: how can marketing messages be delivered to targeted prospects, taking into account their specific level of interest, area of focus, and time frame, without incurring a prohibitive increase in costs?

The answer: bridge the gab between today's generic Sales Force Automation (SFA) systems and Marketing Automation Systems (MAS). By developing execution processes and integrating these two resources we can provide a successful solution that delivers the following:

• A framework that is built around individual prospects moving, at their own pace through a sequence of low risk offers
• An ability to focus, on a single-recipient basis, with all key aspects of the marketing and lead generation cycle; direct mail, web, email, forms, phone, fax, etc.
• Tracking the response of individuals to each marketing communication sent
• An ability to analyze results at any stage as the cumulative effect of all marketing activities nurtures the prospect.

By creating and executing a Continuous Marketing process, it is possible to see for the first time how marketing and lead generation processes can work in harmony. Once you have gained this level of understanding, your organization can truly understand the effect each lead source has on others, and on the final desired results.

Three Deep Marketing makes continuous marketing a reality for your organization.