Before beginning any search engine marketing campaign, our interactive marketing strategists engage in thorough search marketing research.
Search Marketing Research components
In order to help your business rank higher on Search Engine Result Pages (SERPs), we take a holistic approach to our search marketing research, ensuring that your website is best optimized for the results your business desires.
Current Site Analysis
Our interactive marketing strategists review your current website and analyze its performance, focusing on the information architecture of your website. The strategists will seek to understand where links go, how visitors interact with your site, and how conversions occur.
Current Site Design
After understanding the back-end development of your website, our team of interactive marketing strategists then evaluates the front-end, or design, or your website. This covers how your site appears to visitors, how information is organized, and if the visual content is optimized for search results.
In order to ensure that your website is found on SERPs, it is essential to know what your audience is how they use search engines. Our interactive marketing strategists will generate a list of keywords that your company can optimize for that are not only often used in search queries, but that can also produce results.
New Site Design
Once the previous assessments have been completed, we may develop a plan to optimize your website through a new site design. Combining keyword research and information architecture, our strategists will provide you with suggestions to improve your website for search engines through search engine optimization tactics.
Utilizing the keyword research findings, we will also help your business assemble pay-per-click and link popularity campaigns that will help drive more traffic to your website and improve your SERP rankings.
Measurement and Reporting
To understand the success of your campaigns, our strategists will continue to monitor your website as part of our measurement, reporting and analysis services. We will be able to tell you how your campaign is performing and what changes may need to be implemented to continue your success.
Why Three Deep?
At Three Deep Marketing, our marketing strategists are passionate about increasing your ROI. As a result, they are constantly improving their skill sets to ensure that you are only getting the highest quality and the most innovative ways to market your business.
To find out more about our search marketing research approach, please feel free to contact us by filling out the form below, or giving us a phone call at 651-789-7701. We look forward to discussing our search marketing research with your business.