Before reading too much into the title, please make note that this article pertains to the paid search engine marketing practices of Amazon and Zappos.
While getting dressed this past Monday, I found that through general laziness toward laundry and a hectic travel schedule, I was left with one pair of dress socks. These socks were getting old, and had sprouted a few holes in them through everyday wear and tear.
For most normal people, there is a clear solution; go to the store and buy new socks. I wish it were that easy for me. The truth is that I live in the frigid state of Minnesota, and the cold weather conditions have lead me to despise shopping in “brick and mortar” anytime during our cold season, which generally runs from October to May.
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