Entries Tagged as avinash Kaushik

A few weeks ago, a small group of “Three Deepers” attended Google’s annual Authorized Partner Summit at their headquarters in Mountain View, California. This four-day event provided excellent coverage of their industry-leading marketing products, including Google Website Optimizer (GWO), Google Analytics (GA), and Urchin.

The information presented was an excellent blend of product training, use cases, deep-dives into new capabilities, and breakout sessions with the product managers and engineers themselves. The following is a brief overview of the event and the knowledge that returned to Minnesota with us.

Day One – Google Website Optimizer

Continue Reading 2009 Google Analytics Partner Summit Recap →

As marketers, we all know that there is a fair amount of turnover throughout the dynamics of the client/agency relationship.  At many levels,  turnovers are a part of normal agency operations.

As the web analytics industry matures and more specialists emerge in the field, I have noticed that turnover is a result of clients reaching out to specialists in order to get the most out of their data.  This effect can be credited to three simultaneous events occurring in the online measurement space:

• The shift in the web analytics industry from an IT  function to a role in marketing.

  Continue Reading Inherting A Google Analytics Account →

This week, several of our team members are attending the Google Analytics Authroized Consultant (GAAC) Partner Summit at Google’s campus in Mountain View, CA.  The event has been great so far, with a great combination of conceptual and technical presentations, as well as lots of information that is not available to the public at this point.

We also got some pretty awesome shirts and other swag with Google Analytics and Google Website Optimizer logos on them… but the best part of the conference is definitely the presentations and the great conversation that we are having with other GAAC consultants.

Continue Reading Three Deep Attends the Google Analytics Partner Summit →

We have alluded several times on this blog as to our company’s continued interest in Twitter as a listening channel. While a lot more informal and lightweight than blogs, the channel is a great way to listen to what’s going on over the web.  As part of my continued Autodidacticism (I know it sounds dirty, but look it up… it means self educating), I am constantly perusing the Twitterverse to see if I can learn any interesting tidbit, technique or insights into how I can improve my skillset.

As part of my daily monitoring, I subscribe to searches for Twitter hash tags (basically words with a # before them) for several people, industries, events, etc.  One of my favorite hash tags is the Web Analytics channel #measure.  In addition, I love the stream provided by the newly minted #ganalytics hash tag (those of you who have been on Twitter for a while  know that these are much better than the deprecated #wa and #ga tags, which were polluted by SPAM for Washington and Georgia state related tweets).  These two streams keep me up to date with any new developments in these areas, and also allow for some new techniques.

Continue Reading Web Analytics Insights Found Cruising Twitter →