As marketers, we all know that there is a fair amount of turnover throughout the dynamics of the client/agency relationship. At many levels, turnovers are a part of normal agency operations.
As the web analytics industry matures and more specialists emerge in the field, I have noticed that turnover is a result of clients reaching out to specialists in order to get the most out of their data. This effect can be credited to three simultaneous events occurring in the online measurement space:
- The shift in the web analytics industry from an IT function to a role in marketing.
Continue Reading Inheriting A Google Analytics Account →
