Entries Tagged as call tracking

Here at Three Deep, we are constantly thriving to provide actionable insights for our clients. For those who are unfamiliar with our company, we are a very data-centric organization. The name Three Deep actually refers to our discipline of looking past surface-level data, and digging three levels deep into the data at hand to provide the highest quality feedback possible.

We have recently developed a way to tightly integrate phone conversions with web analytics data to paint a more accurate picture of our clients’ marketing efforts, right down to the ROI.

The idea was sparked when we identified a disconnect between the online and offline conversion data of lead generation clients in our home improvement vertical. Nearly every lead generation website (regardless of industry) includes a phone number as a point of conversion, but we never really had a concrete way to tie this to online metrics.

Continue Reading Integrating Phone Calls with Google Analytics Data →

Google has consolidated several awesome new tracking features into a single view in AdWords over the last week (some features have been there a while, but are now receiving more exposure due to a recent interface update) and we at Three Deep are in the process of putting several of these into action. The first thing that we will talk about today is the call tracking feature that they have recently added.

Ever since Google acquired Grand Central in 2007, I knew it was only a matter of time before they would start adding call tracking into AdWords.  For good reason, as phone calls to local or 1-800 numbers on a landing page can account for a large percentage of leads generated from a PPC landing page.¬† In fact, for some of our clients, phone calls have outnumbered free estimate request forms at a 2 to 1 clip.  Even for those clients where request forms still dominate leads, adding a unique tracking number to a landing page has allowed us to truly track the number of leads that we generate for clients.

Continue Reading Google AdWords New Features – Call Tracking →