In Why Most Local Search Resellers Fail Their SMB Clients, I reacted to a recent study that revealed 90% of SMB’s quit their search marketing programs after 6 months. It turns out that the reason why people quit these programs is because they do absolutely nothing to help the company generate new business!
700 clicks per month for $1500 — Where do I sign up????
Caveat Emptor: Clicks don’t mean a thing! They aren’t phone calls, don’t generate sales, or pay the rent. Most importantly, if these clicks are “bad clicks” — meaning coming from people not actually looking for your particular service — your ROI won’t justify the expense. Bad clicks waste your company’s time, and cost you potential revenue by throwing off your signal to noise ratio. If you become accustomed to only seeing bad clicks/leads, then you may become jaded toward the good ones.
What do I mean by “bad clicks“? Here’s a real world example:
Continue Reading Local Search for Small Business – Part 2 – Clicks vs. Leads →
