Entries Tagged as contractor seo

A few weeks ago, we received a concerned call from one of our clients.  Apparently, they had been solicited by another company that offers similar online marketing services to Three Deep, and they were directly questioning the work we had done for them.  The solicitors did a great job of undermining our efforts by simply putting the URL through a free service called Website Grader, printing a screen shot, and clicking send.

Frankly, they made a compelling argument; the grade the site received was not great by any means, and was a definite cause for concern at a surface level.  Nobody wants to receive a poor grade.  At the same time, I was equally concerned with the implications of these results, because I personally built much of the site, entered content, and did a quality job of making the site search friendly for the their local market and the services they offer.

It looks bad, but it's not really THAT bad

I have spent many hours with this client over the past several years, working hard to make sure they were happy and that we were meeting their objectives.  So when the work that we had done on this website came into scrutiny, it hit me like a ton of bricks.   Were we not properly servicing this client?  How much work will it take to fix?

Rather than dwell on the poor score we received, I spent the next 45 minutes skimming through the criteria that this site used to grade SEO scores (honestly, I feel the criteria is very out of date and I don’t agree with much of it).  I then found the elements of the site receiving poor grades (90% of the grade comes from home page only) – “fixed” it – and reran the grading program.

Voila! In no time I had increased the score by 51%!  Now the site was no longer a laughing stock, but actually a leader among its sitegrader peers.

But what exactly changed on the site during those 45 minutes to actually make this site better for SEO?

Continue Reading Automated SEO Services like Website Grader – Thoughts →

Recently, our National Sales Director for Home Improvement Contractors, Tom Audette was interviewed by the folks at Remodeling Magazine for their article, Web Marketing Makeover.  You can view the article here.

For the most part, the article provides a high level overview of what you can expect from your website, how you can refresh your website to receive more leads, and how many companies are relying on the web as their primary lead source.

While I agree with the general tone of the article (contractors need to have a web presence, NOW), I can’t help but feel as if they may have overstated a few points and left out some vital pieces of information.

Particularly, there are several points made in the article that I would like to refute (as well as several true statements):

Myth #1: SEO Is Cheap

Continue Reading Home Improvement SEO: Three Deep in Remodeling Magazine →

Several of the SEO Q&A questions coming up in future weeks come from various RFP’s that we have been asked to answer.  Now that this process is over, we are displaying some of our highest quality answers on the blog.

Worst SEO project?  What went wrong and why?

The worst SEO project Three Deep worked on last year (2008) was for <redacted>,

Continue Reading SEO Q&A – What Was Your Worst SEO project? →

November / December 2008 issue of Replacement Contractor.

Tom Audette, National Sales Manager for Home Improvements was the featured writer of the Trade Secrets column Search Friendly. This column which included contributions by Jeff Sauer and Dan Derosier, highlighted the importance of Search Engine Optimization (SEO) for a home improvement contractor’s website.

Among the highlights of the article:

Continue Reading Three Deep Marketing Featured In Replacement Contractor Magazine →