Entries Tagged as Conversion

As marketers, we all know that there is a fair amount of turnover throughout the dynamics of the client/agency relationship. This post series covers solutions to many common problems that may arise while inheriting a Google Analytics account.

One of the key objectives in value added Web Analytics is answering the question “what is the point of this website” and “what do we want visitors to do when they visit.”  The metric we use to determine success is a conversion occurring during a site visit.

This is a pretty elementary aspect of web analytics, and a fundamental foundation for a solid analytics install… or is it?   From my experience, this is often overlooked.  The fact is that most web analytics installations do not have even the most basic fundamental configuration elements in place.

Continue Reading Inferring Google Analytics Conversions when No Goals are Configured →

In Why Most Local Search Resellers Fail Their SMB Clients, I reacted to a recent study that revealed 90% of SMB’s quit their search marketing programs after 6 months.  It turns out that the reason why people quit these programs is because they do absolutely nothing to help the company generate new business!

700 clicks per month for $1500 — Where do I sign up????

Caveat Emptor: Clicks don’t mean a thing!  Clicks aren’t phone calls, clicks don’t generate sales, or pay the rent.  Most importantly, if these clicks are “bad clicks” — meaning coming from people not actually looking for your particular service — your ROI won’t justify the expense.  Bad clicks waste your company’s time, and cost you potential revenue by throwing off your signal to noise ratio.  If you become accustomed to only seeing bad clicks/leads, then you may become jaded toward the good ones.

What do I mean by “bad clicks“?  Here’s a real world example:

Continue Reading Local Search for Small Business – Part 2 – Clicks vs. Leads →

Three Deep Marketing is partnering with Valtira on Thursday, January 29th to present a lead generation webinar.  We hope you can join us!

Here is Valtira’s write up of the event:

Learn the latest tips on how to increase conversions for your campaigns by using best-in-class landing pages.

When: Thursday January 29th

Continue Reading Webinar Invitation – Capture More Online Leads With Landing Pages →