Entries Tagged as digital marketing

Welcome to the first version of What’s Hott, a weekly recap of all the interesting posts from the areas we deal with most: paid search, social media, web development, web analytics, SEO, project management, and mobile marketing. Check back each week to stay on top of the latest and greatest techniques in online marketing so that you can improve your skills and better serve your clients. Enjoy!

Paid Search

• Inside Adwords: Important Changes To Clicks On Directions For AdWords Location Extensions
• Search Engine Watch: Google Offers and Payments: It’s all about Search
• Inside Adwords: 5 New AdWords Campaign Experiments Demo Videos
• ClickEquations: Getting Quality Score Right From The Start
• Certified Knowledge: 10 PPC Management Tips for a Company Rebranding

SEO

• Search Engine Land: Google, Bing & Yahoo Unite To Make Search Listings Richer Through Structured Data
• Search Engine Land: The Top 10 Things Eric Schmidt Revealed At D9
• Search Engine Watch: Social Content Seeding for SEO
• Search Engine Facts: Google’s Matt Cutts Delivers Live SEO Chat
• Search Engine Land: Google Images Gets Shinny On Google’s Search Results

Social Media

• Social Media Examiner: Top 5 Twitter Tools for Social Media Community Managers
• Bazaar Blog: 4 Interesting Uses Of LinkedIn Data
• Social Media Examiner: 26 Tips for Adding Customer Service to Your Social Media Strategy
• Social Mouths: How to Get Quality Backlinks Using Social Media
• REUTERS: Twitter CEO says 80 percent of advertisers renew
• Hubspot: How to Create a Winning Contest with Social Media

Mobile

• ONQ Marketing Blog: Small Business and Mobile Marketing – News from the MMA Forum 2011
• Resource Nation: Google Steps in To Fill Void in Mobile Payment Industry
• It’s Josip Not Joseph: The Prevailing Mobile Behavior Of Millennials
• Chief Marketer: Optimizing your eCommerce Site for Mobile

Project Management

• Computer World: Mind-Map Your Way To Successful Projects
• The TAO Of Project Management: Beginning, Middle and End
• Gant Head: The Modern Project Manager
• CIO: Google Apps for Business: 10 Powerful Add-Ons
• PM Hut: Project Management Foundations – Performing Resource Analysis and Creating the Resource Plan

Web Analytics

• Future Now: Don’t Confuse Usability Testing for Conversion Rate Optimization
• Analytics Talk: Google Analytics Multi-Channel Funnels
• Analytics Talk: Mastering Google Analytics Custom Variables
• Occam’s Razor: 11 Digital Marketing “Crimes Against Humanity”
• Google Analytics: What’s new about Analytics Intelligence?

I read a very interesting article the other day on the Marketing Sherpa blog highlighting how social media and email work together.  Some of the takeaways that stuck with me are statistics that were found in Merkle’s study “View from the Social Inbox 2010”:

• 42% of social media users check their email four times a day or more as opposed to 27% of those that do not use social media
• 63% indicated that their email address for social media is the same for opt-in permission based email

What does this mean and how do they relate to each other?

First the obvious: social media users are two times more likely to be checking their email at least four times per day, disproving the long standing notion that email deployment should only occur Monday – Friday and in the morning.

Since social media users are regularly checking their inbox, email campaigns can be deployed at non-traditional times (evenings and weekends), with greater confidence that they will be viewed, and even better, acted upon.

For example, if a restaurant would like to offer a special for the weekend, they can deploy an email Friday afternoon knowing customers on their distribution lists will view their email.

Given this information, experimenting with non-traditional email send times can dramatically increase the ROI of certain campaigns.

Continue Reading Making Social Media and Email Work Together →