Entries Tagged as Email Marketing

Welcome to the seventh edition of The Search, a weekly recap of all the interesting articles from the areas we deal with most: paid search, social media, web development, web analytics, SEO, display advertising, email marketing and mobile marketing. Check back each week to stay on top of the latest and greatest techniques in online marketing so that you can improve your skills and better serve your clients. Enjoy!

Paid Search

Do you know what the most expensive keywords are in Google AdWords? That is just one of the topics covered in these great articles regarding Paid Search and PPC. Check them out!

• Certified Knowledge: The One Minute AdWords Account Diagnosis
• PPC Hero: Discover The 20 Most Expensive Keywords in Google AdWords
• Search Engine Land: Key Principles To Follow When Examining Keyword Difficulty
• The RKG Blog: Studies Show Search Ads Drive 89% Incremental Traffic
• Pure PPC: Running a PPC Campaign: A Pathway to Success

Search Engine Optimization

What is happening with Google and SEO? These articles are just what you need to learn more about what innovations are happening on the largest search engine.

• Coconut Headphones: Google’s Secret Ranking Algorithm Exposed
• Search Engine Land: Google Overhauls Place Pages, Emphasizes Reviews & Kills Citations
• Search Engine Land: Uncovering The Best Mobile SEO Resources On The Web
• Search Engine Roundtable: Google URL Parameters Enables Finer Controls

Display

New to the Search is Display Advertising. This week we take a look at different sources, publisher placements and how digital channels interact with traditional TV advertising. Take a look!

• eMarketer: Buying Display Ad Inventory: Making Sense of Multiple Sources
• Search Engine Guide: Advertisers Continue to Rely on Ad Network, Publisher Site Placements
• Media Daily News: Upfront: Trad TV Dollars Pivot Into Digital Channels

Social Media

Just like last week, much of the buzz for social media still revolves around Google+. Take a look at the article from Search Engine Land or one of the other articles surrounding all things social.

• Search Engine Land: Google+ Traffic Growth Continues, Up 283% From Previous Week
• Tripwire Magazine: 30 Useful Social Media Monitoring Tools
• Investopedia: 5 Emerging Social Media Companies You Need To Know
• Social Media Examiner: 6 Ways to Convert Social Media Traffic Into Leads

Web Analytics

Time to get back to the basics with web analytics? Want to measure social media engagement? Check out the article from Luna Metrics? Lead value? Try Future Now’s post. Or learn from your analytics and start optimizing your website with Zimana’s advice. Check them out today!

• Luna Metrics: Tracking Social Media Engagement in Google Analytics
• Future Now: Lead Value: What It Is, How to Calculate, and Why
• Zimana Blog: Outdated Website? Try These Six Starting Points For Website Optimization

Mobile

Every week there is a new prediction with where Mobile is currently and where it is headed. With these articles, you’ll learn more about where it is headed and whether it is poised to overtake TV advertising spend.

• Adweek: Razorfish’s Paul Gelb: Mobile Ad Spend Will Overtake TV
• Resource Nation: Creating an Interactive Experience: Trends in Email, Mobile, and Social Marketing

Email

New to the Search, we are proud to add email to the list. Check out these Email 101 basics and start improving your campaigns today!

• Pro Blogger: 10 Things You Can Do Right Now to Grow Your Email List
• Email Marketing Reports: 14 ways to remove the attention barriers in your email marketing
• Marketing Profs: Six Do’s and Don’ts of Email Design

What do you think of these posts that we have shared with you? Do you agree or disagree with the ones posted? We’d love to hear your thoughts, and invite you to leave us a comment or tweet us @threedeep.

Except for Microsoft trying it hardest to take us back to the dark ages of email with Outlook rendering, I believe email IS slowly creeping forward in technology advancement. Maybe even at the perfect pace.

The fact is that email marketing is still ranking second behind SEO in ROI (Return on Investment) for digital marketing tactics… NOT Social Media.  NOT Direct Mail.

This strong ROI can be attributed to the sustainability of the medium because it allows for all generations to participate and not feel “awkward.”  This can be contrasted by the awkwardness is shown by those people new to Twitter and Facebook (for reference, just pay attention to posts from new users of these services).  Since email is used by all generations of people and is the predominant form of electronic written communication, it doesn’t appear to be going away any time soon.

Perhaps it’s difficult to remember how much email has evolved over the years.  Back in 1993, we had UNIX based email systems, and very simple POP clients that made for fairly basic email layouts of mostly text.  As time went on, we incorporated graphics to the point of emails becoming 100% images. Then came the day of image blocking and email marketers everywhere were forced to look for other methods to maintain or improve open and click rates while images were hidden. For the past few years, most marketers have settled into their own mixture of text and images within their emails.

But change is once again imminent and we are on the cusp of moving forward into the future with the following innovations in email.

Continue Reading Email Marketing is Antiquated? Think Again! →

I fly several times a month for business and personal travel, and nearly all of my flights are with Delta Airlines (previously Northwest Airlines). With miles accrued via flights, credit cards, special offers, hotels, dining, etc. I had hundreds of thousands of miles that were burning a hole in my pocket.

I decided to use these miles this January to secure two round trip tickets to Santiago, Chile (one for me and one for my dad).  My trip to Chile and Argentina was epic in scope and ambition (2400 miles in 7 days, crossed the Andes twice, took hundreds of pictures and even managed to catch the Minnesota Vikings playoff game en Español). It was also an epic drain on my miles balance; to the tune of draining my mileage balance down towards 0 miles.

Continue Reading Delta Airlines Email Marketing Had Me and Lost Me →

In addition to our live Twittering the #OMS event in Minneapolis, several Three Deep team members recapped the top 3- 5 things they learned on Tuesday at the Online Marketing Summit. Below are our observations.  To view presentations and education materials presented at the June 2nd, 2009 conference in Minneapolis at the Depot, please visit the OMS site.

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Jeff S

I felt a little like Matt Damon in Good Will Hunting at this conference when he gets into a war of words at the “Haaavhaaad Baaaah” with a man who has far more formal education than he does.  It turns out that for all of the formal education held by the Harvard man, he could have gotten the same amount of education for $1.50 in late charges at the local library.  How do you like them apples?

Continue Reading Minneapolis Online Marketing Summit – Three Deep Reflections →