You installed Google Analytics on your site anywhere from 2 months to 3 years ago, thinking that you were pretty awesome for being so forward thinking and staying on top of the latest technology. Now you get awesome charts and pretty map overlays telling you how many visits your site has and where they are coming from. Life is good! Or is it?
Chances are, you are doing Analytics WRONG.
Don’t worry, I would estimate that 95% of people who signed up and installed Google Analytics are not using it to gain insights into what is really working both on and off their site.
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