I am writing this post on the second business day of the new year, and I’m already very excited to see what 2010 holds. At Three Deep, we have already had two great accomplishments to start off the year:
Upgrading Our Website Design
Depending on who you ask, our old website design needed anywhere from a “cosmetic refresh” to a “complete overhaul” – for this design, we chose to go somewhere in between. We updated the layout to be wider (using the 960 grid system) and make the site less cramped. We also softened some of the corners and made other tweaks in order to make the site look more inviting.
The major change on the site is that we improved the animation/offer area on the home page to better highlight the core services we offer. Rather than our old home page focus of lead generation (which is definitely part of our business, but not the only part of our business as the graphic implied), we decided to create a very SEO friendly carousel that showcases our core services and easily understandable to our visitors. Using jQuery, we were able to animate the features area while still keeping it search friendly; it’s amazing how well it works!
We had been talking about updating the site for months, and we finally put a date on when it needed to get done; January 1st. We knew we had to get the site updated before January 4th, because we would be getting a lot of traffic from …
Continue Reading 2010 is Going to be a GREAT Year! →
This week, several of our team members are attending the Google Analytics Authroized Consultant (GAAC) Partner Summit at Google’s campus in Mountain View, CA. The event has been great so far, with a great combination of conceptual and technical presentations, as well as lots of information that is not available to the public at this point.
We also got some pretty awesome shirts and other swag with Google Analytics and Google Website Optimizer logos on them… but the best part of the conference is definitely the presentations and the great conversation that we are having with other GAAC consultants.
Continue Reading Three Deep Attends the Google Analytics Partner Summit →
Great video posted on the Official Google Analytics blog in early September that has some excellent insight that I feel is worth repeating on this blog. The video poses a question that may be on the top of the mind of most companies as they analyze how they should best handle web analytics for their company; should they hire a consultant/agency, or should they bring things in house?
Since Three Deep is an agency, I am sure you can understand how we feel about this topic; we think that there is a lot of value that agencies can bring to organizations that they may not be able to realize with in-house resources. This is because agencies are highly specialized and efficient in the work they provide, are often less expensive than hiring a full time resource or team of resources in house, and since agencies work across several clients, they are able to apply best practices, new techniques and spot trends across their entire portfolio of clients. Working with agencies provides a large amount of value and can often come at a reasonable price.
Continue Reading Do You Need an Agency For Web Analytics? →
Depending on who you ask, our old website design needed anywhere from a “cosmetic refresh” to a “complete overhaul” – for this design, we chose to go somewhere in between. We updated the layout to be wider (using the 960 grid system) and make the site less cramped. We also softened some of the corners and made other tweaks in order to make the site look more inviting.
