Entries Tagged as Goals

As marketers, we all know that there is a fair amount of turnover throughout the dynamics of the client/agency relationship. This post series covers solutions to many common problems that may arise while inheriting a Google Analytics account.

One of the key objectives in value added Web Analytics is answering the question “what is the point of this website” and “what do we want visitors to do when they visit.”  The metric we use to determine success is a conversion occurring during a site visit.

This is a pretty elementary aspect of web analytics, and a fundamental foundation for a solid analytics install… or is it?   From my experience, this is often overlooked.  The fact is that most web analytics installations do not have even the most basic fundamental configuration elements in place.

Continue Reading Inferring Google Analytics Conversions when No Goals are Configured →

A few weeks ago, a small group of “Three Deepers” attended Google’s annual Authorized Partner Summit at their headquarters in Mountain View, California. This four-day event provided excellent coverage of their industry-leading marketing products, including Google Website Optimizer (GWO), Google Analytics (GA), and Urchin.

The information presented was an excellent blend of product training, use cases, deep-dives into new capabilities, and breakout sessions with the product managers and engineers themselves. The following is a brief overview of the event and the knowledge that returned to Minnesota with us.

Day One – Google Website Optimizer

Continue Reading 2009 Google Analytics Partner Summit Recap →

I love Google Analytics.  Probably as much or more than the next analyst (and an upcoming post will tell you why). But nobody’s perfect so here’s 3 things I’d like to see change.

1. Advanced Segments tied to My Email Address

I log in to a minimum of 10 Google Analytics accounts each day.  This is why it bothers me that if I create an advanced segment in one account/profile I want it to only be applied to that account/profile OR I want the option to choose what profiles it applies to.

Continue Reading The Mad Analyst: What I would change about Google Analytics →