Entries Tagged as Google Analytics Implementation

As marketers, we all know that there is a fair amount of turnover throughout the dynamics of the client/agency relationship. This post series covers solutions to many common problems that may arise while inheriting a Google Analytics account.

One of the key objectives in value added Web Analytics is answering the question “what is the point of this website” and “what do we want visitors to do when they visit.”  The metric we use to determine success is a conversion occurring during a site visit.

This is a pretty elementary aspect of web analytics, and a fundamental foundation for a solid analytics install… or is it?   From my experience, this is often overlooked.  The fact is that most web analytics installations do not have even the most basic fundamental configuration elements in place.

Continue Reading Google Analytics: Inferring Conversions with No Goals →

As marketers, we all know that there is a fair amount of turnover throughout the dynamics of the client/agency relationship.  At many levels,  turnovers are a part of normal agency operations.

As the web analytics industry matures and more specialists emerge in the field, I have noticed that turnover is a result of clients reaching out to specialists in order to get the most out of their data.  This effect can be credited to three simultaneous events occurring in the online measurement space:

• The shift in the web analytics industry from an IT  function to a role in marketing.

  Continue Reading Inheriting A Google Analytics Account →